In This Issue
Blue Diamond completes the acquisition of Harlow Garden Centre
Meanwhile, Blue Diamond reports record profits for 2015
Pleydell Smithyman Secure Major New Garden Centre in Green Belt
Terry Head appointed Director at Stewarts Garden Centres
Al Fresco Fortnight aims to get everyone entertaining, eating and enjoying being outside
New marketing department spearheads progress and development for Grange
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Phew, what a scorcher!
Gardenex secures Government grants for UK firms exhibiting at spoga+gafa
Activists threaten to slap dummy labels on Roundup stocks
Another group in Wyevale' sights...and it's not Dobbies?
Calling the best growers of finished plants and trees
Fireworks go up in Southampton garden centre fire
Millbrook plan housing on old nursery site
Horticultural/Plantarea Manager (Norfolk)
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Garden landscape sales up 8% last year says Glee
Great weather is a boost for garden product sales
Grafted cucumbers are star perfomers
Yorkshire stone launch from Creative Landscape Products
Compost sales back on target
Sunshine and crowds for Westland at Balmoral Show
Containerised trees ready for despatch
Aussies press on with Homebase team building
Neudorff repeat garden centre sunflower seed competition
Squire's survey finds customers love wildlfe
EFIA announces expansion of its development committee
Napoleon Grills announces Red Tractor BBQ Promotion
Inside the May issue of Garden Trade News
Malcolm Scott merger 'has put a spring in our step'
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
HTA Catering Conference...a tasty-looking menu
New owners for Space Catering
Situations Vacant
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Horticultural/Plantarea Manager (Norfolk)
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Al Fresco Fortnight aims to get everyone entertaining, eating and enjoying being outside
Love the Plot You’ve Got team unveils new annual event

Al Fresco Fortnight, a new annual flagship event as part of the ‘Love the Plot You’ve Got’ campaign is being launched in 2016.  Kicking off on Father’s Day, Sunday 19th June, the event will aim to get as many people as possible to eat outside at least once over the two-week period.

The fortnight will cover the summer solstice, allowing for the optimum number of daylight hours in which to be outside.

The horticulture and leisure and outdoor furniture industries are being asked to embrace this exciting new event.  To entice organisations the length and breadth of the UK, all marketing materials for Al Fresco Fortnight will be freely available to any companies wanting to take part and maximise sales.

Consumers will be encouraged to undertake different stages of the journey to preparing for their Al Fresco event across multi-channel communications:

  • Plan: Do you want your Al Fresco event to be a party on the patio, romantic dinner for two, a family get-together or dinner for Dad?
  • Prepare: Visit your local garden centre to see what offers are available for Al Fresco Fortnight.  Get advice and products on how to refresh your outdoor space to make it suitable for entertaining. 
  • Enjoy: Host your Al Fresco event and stay out till the sun goes down.
  • Share: Go on social media and send us some snaps of your Al Fresco event to win prizes.

The LTPYG team is asking the industry to get in touch and work with them to create fresh, original content to post on the website and share across social media to inspire the nation to get outside. 

Keith Nicholson, Chair of the Gardening Industry Marketing Board and Marketing Director of Westland Horticulture said:

“The primary aim of this flagship event is to get people entertaining, eating and enjoying outside and giving them the freedom, inspiration and confidence to enjoy and improve their outside space exactly as they wish.

“We believe that this campaign will inspire consumers to spend more time outside improving the plot they’ve got and stimulate them to take that all-important first step to going to a garden centre.”

To find out more and access the marketing support material contact: Hello@garlandpr.co.uk 

http://loveyourplot.com/

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