Apta, the leading supplier of quality flowerpots and accessories to the UK garden trade, is looking to strengthen its merchandising team with the recruitment of motivated and ambitious Product Merchandisers...
“Given the current climate, we knew we had to bring new products, to match the rapidly changing tastes in the marketplace but we knew we would probably need an alternative to large tradeshows, which we would usually use as the main showcase for our new launches. We wanted to ensure the safety of our customers and staff, while ensuring that we could give retailers the new products that they need to capitalise on in the important autumn period following the return to bricks & mortar retail post lockdown. So we developed the multi-channel Look on The Brightside campaign.” Says Product Development & Marketing Director Stephen Illingworth.
The 5-channel programme consists of:
Digital Content:
Interactive digital catalogues with the capability to place orders for all key launches
Video content for each launch, available for use by stockists in-store & online
An amazing 360-degree virtual showroom with the facility to shop while you tour
Social media “Brightside Awards” scheme giving customers the chance to nominate their retail heroes to win great prizes
Digital Events:
The Brightside Launch webinar on August 27th kick starts it all– discussing all of the new products and the trends behind the autumn/winter season in giftware
4 webinars in September on key product trends and new products with guest speakers. These will include one for Jewellers, Garden Centres, Gift Shops and Card Shops.
The “Brightside Awards” live event on social media – 30th September
eCRM Baby & Infant – a chance for Baby & Infant buyers to meet 1:1 with our team to discuss our baby brands & bespoke options at this important digital tradeshow
The Evening Sessions from 7-9pm throughout September with your territory sales person to show you our virtual showroom and preview the new launches
The Roadshow
Book a private session with your territory rep aboard our mobile showroom
10 locations across the south-east & south-west
Over 100 appointments available
Gourmet food & refreshments
The Showroom Show
For the ultimate hands-on tour of all 8000 products
Adhering to the highest standards of safety and hygiene
Enjoy the famous WIDDOP hospitality with bespoke advice from the award-winning customer service team & free food & refreshments
