In This Issue
Pughs cancel their award winning Christmas Grotto for 2020
Face masks from Global Journey are a garden centre bestseller
How garden centres can adapt to a sustainable and successful long-term online strategy
Riding High into the Summer Holidays
Dobbies and Sainsbury’s launch grocery partnership
First UK visitors to Kaemingk showroom after lockdown
Million Bells are No 1 for the first time
No financial support for English plant growers
Woodlodge acquires Adobe Wholesale and The Garden Foundry
PATS Telford is added to the list of Autumn trade show cancellations
Growing media sales up by 69%
New serious-but-stylish additions to the Sophie Conran for Burgon & Ball range
Find out more about the UK’s first truly sustainable firewood brand, Kindwood
Honeyfield’s and RSPB are going on the road
Bosch and Gardena establish battery alliance
Sipcam Home & Garden becomes the exclusive distributor of Blumen International’s leading product portfolio in the UK and Republic of Ireland
Seeds of change in Wild Bird Care
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Plant Area Manager, Goonhavern Garden Centre, Cornwall.
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Two thirds of Garden Products sales gap made up
“We’re on your side” - Premium Christmas Trees vows to make it easier for retailers to drive sales of Christmas Trees this festive season
HTA launches ‘Keep Britain Growing’ Campaign
GIC and Haith Group bag new orders from Kelkay
PetQuip Awards will recognise industry’s outstanding achievements in an innovative format for 2020
The best of last week's
New Investors and re-structure at Fountasia
Face covers are bestsellers in advance of becoming compulsory
Lockdown gap for plant sales won’t be made up
GIMA holds virtual AGM and elects Simon McArdle of Westland Horticulture as President
Amazing recovery continues
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
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Sipcam Home & Garden becomes the exclusive distributor of Blumen International’s leading product portfolio in the UK and Republic of Ireland

Sipcam Home & Garden, the company behind the innovative ecofective® and RHS Garden Care ranges, has signed a deal with Blumen International Ltd that will see Sipcam appointed as the exclusive distributor of Blumen’s product portfolio across the UK & Republic of Ireland.

 

Blumen International is best known in the UK for its Fito brand of plant fertiliser and drip feeders and Get Off range of animal repellents, insecticides and natural detergents targeted at environments where domestic pets such as dogs and cats are present. The new deal will see Sipcam and Blumen International combine to strengthen their presence in the gardening and pet care sectors, setting the stage for an ambitious expansion plan that will help retailers to deliver growth in these key categories.

 

As Italian-owned companies, both Sipcam and Blumen International have identified natural synergies between their product portfolios that will benefit the entire supply chain. The new collaboration opens the doors to an exciting joint programme of new product development opportunities that will enhance and expand the combined offering over the coming years.

 

Sipcam Home & Garden is owned by the Sipcam Oxon Group, a large £500m+ turnover family-owned business with a leading reputation for pioneering ‘greener’ technologies in biocides, plant nutrition and plant protection across the globe. Blumen already supplies a substantial number of UK retailers, so combining Sipcam’s expertise in the rapidly expanding naturals sector with Blumen’s market-leading position in flower and vegetable seeds across Italy and Europe has set the scene for a future that will deliver product innovation backed by a mutually beneficial strategy of growth.

 

Nigel Thompson, Head of Sales at Sipcam Home & Garden, said: “Sipcam is delighted to be working with Blumen International at a time when the natural gardening and pet care categories are powering garden retail ahead, underpinning our confidence in these markets despite this season’s Covid-related turbulence. The new agreement will allow our customers to easily access combined product portfolios with an excellent synergy from one single supplier. When we factor-in Sipcam’s existing new product development plans that are already in the pipeline for 2021, we are confident that this new combined offering will go from strength to strength. We’re thrilled to have the Blumen portfolio on board.”

 

The Sipcam Team has welcomed Fiorella Rampello, Blumen International’s Sales Manager, to work alongside its team and develop the business in the UK.

 

Matt Jones, General Manager at Sipcam Home & Garden, added: “We are delighted to be ahead of our financial and strategic targets this year, despite the challenges, and the new deal with Blumen fits in perfectly with our plans to bring uniqueness and innovation to the markets we operate in. Our growing team is key to success, and we’re looking forward to working closely with Fiorella. The Blumen business in Italy has much more to offer the UK in terms of product development, and we will work closely with Fiorella and our retail partners to deliver the best opportunities to the UK market.”

 

Fiorella Rampello, Blumen International’s Sales and Marketing Manager, said: “I’m delighted to be working with the Sipcam team. It is a very impressive business, and with exciting plans to invest and innovate across the brand portfolio, I’m very much looking forward to working with Nigel and our retail partners to grow our unique product offer in the market.”


To find out more about the leading product range from Sipcam Home & Garden, visit www.ecofective.uk.com.

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