The Royal Horticultural Society has announced that Heathcote & Ivory, which creates beauty products and related gifts, has been appointed as the new RHS licensee for the toiletries category.
The leading British beauty and fine toiletries company will be responsible for the development, manufacture and distribution of bespoke beauty and toiletries products for the RHS.
The first output from the partnership will be two bespoke bath and body collections, launching in spring 2019. The two ranges will comprise gift sets of washes, lotions and creams for hand and body as well as standalone shower gels, body lotions and hand creams, providing compelling gift opportunities for the retailer.
The design of the first range, Flower Blooms Daisy Garland, is traditional with a contemporary spin, combining RHS design details (based on artwork from the RHS Lindley Library, the world’s finest collection of botanical art) with botanically themed formulations with floral extracts of daisy flower and marigold. The Daisy Garland fragrance is fresh, fruity and green, with citrus and cassis accents and a floral heart. The second range, Tender Palm, is inspired by the famous Glasshouse at RHS Garden Wisley, and both packaging and formulations are inspired by its wealth of rare and exotic plants. The RHS name and logo will appear prominently on all products and packaging alongside the Heathcote & Ivory logo.
Both ranges will launch at retail in March 2019. They will also be previewed at Spring Fair at the NEC in Birmingham from 3-7 February 2019. Heathcote & Ivory will be targeting leading department stores and garden centres, all of which are among the regular stockists of Heathcote & Ivory products.
The ranges are expected to appeal to a wide range of consumers, in particular those with an interest in gardens and gardening, interiors and stylish modern living, and botanical-inspired beauty and toiletries. The ranges are also expected to enjoy a strong response from gift buyers of all ages.
Established in London in 2000 by Denis Aaronson, Heathcote & Ivory has grown into a lifestyle brand exporting around the world to over 35 countries. Heathcote & Ivory collections are stocked in renowned department stores across the UK as well as independent boutiques and speciality retailers.
Denis Aaronson, Managing Director, Heathcote & Ivory, says: “RHS joins our select licencing portfolio of some of the UK’s leading design and lifestyle brands. We are passionate about plants, flowers and fragrances, and the horticultural heritage, the gardens and the flower shows that the RHS represents are truly inspirational. It is a huge privilege to be given the opportunity to work with this incredible brand.”
Cathy Snow, Licensing Manager, RHS, says: “The continuing success of the RHS brand in giftware is a tribute not just to the wide appeal of the brand but the excellence of our licensing partners. Heathcote & Ivory has done an amazing job of adapting the many positive associations of the brand to these two beautiful ranges, which will, I am sure, prove enormously popular at retail.”