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Bunnings Warehouse store opens in Folkestone
Glee Buyers Power List 2017: the shortlist
Woodstock Chimes – It’s All About the Sound
Will Summer grottos solve the summer dip in sales?
Evergreen Enterprises prepares to launch Spring 2018 Home Decor range
Busy season sees Vitax grow
New products on display across many garden industry sectors on British stands at spoga+gafa
Outback barbecues cook up record SOLEX show success
Decco launches Johnston & Jeff brand Birdcare
Bents, Cowells, Fron Goch and Tong are GCA regional winners in the North
Greenfingers Charity Garden opened by TV gardener Adam Frost at Keech Hospice, Luton
Europe’s First 'Tipping Plank' comes to Sky Trail at Planters
Over fifties are "playing" in the garden
Mediterranean-style garden opens at Notcutts Staines to inspire local gardeners
Fire destroys Pet Shop at garden centre
Get your own copy of GTN Xtra
John Stanley - Developing a new experience in an Amazon World
Garden lighting reaches new highs
Xylella fastidiosa - a threat to the U.K. Horticulture industry
Taylors Maris Peer back to No 1
Calibrachoa MiniFamous® Double PinkTastic wins FleuroStar Award
Summer colour plant sales brightens patios and borders
Wyevale Nurseries say the shrub is back!
Special mix for growing media
spoga gafa 2017: Excellent final home sprint
Distinctively Different Plants!
More pond plants banned from sale by the EU
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Calibrachoa MiniFamous® Double PinkTastic wins FleuroStar Award

Fleuroselect, the international organisation for the ornamental plants industry, is proud to announce that the FleuroStar Award 2017/18 goes to Calibrachoa MiniFamous® Double PinkTastic from Selecta one. Breeder Anita Stöver accepted the prize from FleuroStar Committee Chairman Heike Gronemann and Fleuroselect President Herman Hamer.

Calibrachoa MiniFamous® Double PinkTastic from Selecta one was competing against Calibrachoa Conga Sunset Kiss (Florensis), Dahlia LaBella® Maggiore Rose Bicolour (Beekenkamp Plants), Helianthus interspecific Sunfinity (Syngenta Flowers), and Pepper Mamba-Red F1 (Prudac).

MiniFamous® Double PinkTastic truly catches the eye thanks to two bicoloured pink-white circles of inner petals in each flower, which add to an in-depth colour perception.

This excellent summer performer enjoys all the benefits of the MiniFamous® series, such as easy growth, improved root system, the very early flowering and mildew tolerance.

The new 'Winner with the Wow Factor' was announced at the FleuroStar Evening on Thursday 15 June at Beekenkamp Plants in Maasdijk (NL). Attended by approx. 90 persons, the first edition of the event was a success. Herman Hamer, President Fleuroselect: "We felt that the time was right to dedicate an entire evening to the FleuroStar Contest. Each year, this Evening will take place at a different Contest Location, kicking off this year with Beekenkamp Plants. During the FlowerTrials, the entire horticultural industry is watching The Netherlands. Therefore, it is the ideal moment to put the pot or bedding plant with the highest wow factor in the spotlight."

Frank Sonnenberg, Product Manager of the German high street flower shop chain Blume 2000, joined his colleagues from Intratuin and Obi in the 2017 FleuroStar jury. Also Arjo Maat, Dutch pot and bedding plant grower specialising in Begonia, offered his expert view. Over 30 professionals in breeding, production, trade and retail as well as journalists and marketing specialists evaluate each entry on point of sale attractiveness and commercial potential.

The new FleuroStar winner will receive considerable marketing support. Next to conducting an international press campaign, Fleuroselect promotes the new winner at trade fairs and industry events. Contest sponsors KAS Tuinbouwcommunicatie offer an advertising campaign, marketing agency Pull Position a tailor made promotion project at retail level and DeschPlantpak a full spread in its lifestyle brochure.

The FleuroStar Contest is held annually during the FlowerTrials week in June in the Netherlands and Germany. Fleuroselect members can enter their top breeding breakthrough of the season to become the new 'Winner with the Wow Factor'.

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