In This Issue
Hillier takes over Ducks Hill Garden Centre site
Tributes to Peter Seabrook who died on Friday 14th January
£2m plus reward for Choice members
Coffee Logs more sustainable, cut carbon footprint by 6% 
RocketGro launches eighth bagged growing media product…Peat-Free Ericaceous Organic Compost
Hozelock's commitment to sustainable development
A prosperous year for horticulture in 2021 sets the scene for growth...but challenges must be overcome, says HTA
Plans announced for new garden centre development
Perrywood Tiptree raises over £15,000 for charities
Durston Garden Products remember Jim Kelly
Glee is back bigger & better than ever before!
Phostrogen launches new organic plant food products
Key speakers lined up for export conference
Julian Charles targets up to 10 garden centre concessions
Dobbies’ latest podcast: New year, new plants
Launch of new web portal to boost international trade
That was the year that was... 2021
Get your copy of GTN Xtra
Hossein Arshadi retires from Hillier
Thompson & Morgan launches new app
Horticulture, The conference - save the date
GIMA Day Conference: Extended Producer Responsibility Regulations
World’s most popular houseplants for 2022
Gardening naturally with Chimney Sheep’s jute mulch mats
AIPH partners with international bodies for greener cities
The best of last week's
Blue Diamond buys Blackdown Garden Centre
Blue Diamond aiming for £300m turnover by 2023
GCA conference postponed
Garden Centres thinking outside of the box
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
Arden Grange expands Sensitive Dry Dog Food range
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Email trevor@pottingshedpress.co.uk or call the GTN News team on 07973 504214

 

 

 

 

 

 

 

 

 

 

 

 

 

 


£2m plus reward for Choice members

 

Choice Marketing members are celebrating the completion of their best year ever with a huge interim rebate of over £2m+, being paid out to its Members prior to Christmas. This achievement is the result of the group’s 43 independent garden centre members working together during 2021.   

 

Commenting on the rebate, Michelle de Lavis-Trafford, CEO of Choice Marketing, said: “This is a fabulous achievement and a record-breaking result, following an amazing year.  Group turnover has exceeded all expectations and has climbed to an all-time high, which is now in excess of £150+m.  

 

“This exemplifies the power and positive rewards of working together within an established organisation, particularly during a pandemic, where we have certainly enjoyed record sales and fantastic support from our key suppliers. 

 

“Although all our member centres are independently owned and independently run, we do speak with one voice in our relationships with our suppliers.”

   

Early indications are that 2022 will, with sales again up on last year, be another good year for Choice Marketing as it sets to celebrate its 20th Anniversary at the end of this month 

In addition to preferential purchasing arrangements, Choice members benefit from a comprehensive offering of marketing services, through its partner agency.  

  

Commenting further, Will Blake of St Peters Garden Centre said: “It’s so great being a member of Choice Marketing.  St Peters have enjoyed the many benefits of Membership since it helped establish the organisation back in 2002.  

 

“Choice is one of the industry’s leading buying and marketing groups and has forged strong, mutually beneficial working relationships with dozens of key suppliers throughout the garden centre, gift, home and leisure sectors.   

 

“As an independent garden centre, we really value the combined influence and buying strength that Choice gives our business, as it far exceeds anything we could possibly achieve on our own. 

 

“The enhanced service we receive from suppliers, combined with the direct lines of communication that the team at Choice have with key account managers across our supply chain, ensures that any issues are dealt with quickly and efficiently.  

 

“The team at Choice negotiate the very best prices and trading terms on our behalf, which frees up countless hours in our own business and allows my senior management team to devote more time to the day to day operation of the centre. It also enables us to concentrate more on other important strategic issues facing the business.”   

 

Due to pending retirement sales, the group is sad to be losing a small number of its longstanding members this year. But these changes make way for Choice Marketing to be able to welcome new members into the Group with potential new members already in the pipeline and advanced conversations underway. 

 

If you would like to know more about the benefits of membership, please contact Michelle de Lavis-Trafford at info@choice-marketing.co.uk to arrange an informal chat. The Group’s Membership Manager, Anthony Gould, can also be contacted at anthony.gould@choice-marketing.co.uk.  

 

www.choice-marketing.co.uk

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