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Glyphosate licence approved for 5 years
Durston's BUY BRITISH Campaign hailed a success
We cleared out Homebase management too quickly, confesses parent company's new CEO
November plant sales up 23% so far
Houseplants see a resurgence with younger generation
Santa Paws delivers memorable experiences for Pet Owners
Christmas product sales power ahead
Free Christmas tree collection service created to help future gardening projects
Over 60 new varieties in T&M new seed range for 2019
HTA briefs Westminster on industry's post-Brexit hopes and fears
Brookfields becomes a winter wonderland
Postive response to Glee at Spring Fair 2018
Party time for Newbank founder at 90
Tong lights up Christmas once again with award-winning displays
Dogs can meet Santa Paws at Squire’s
Maxicrop arrives in SBM Warehouse
Yorkshire nursery plays key role in boosting UK tree population
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Houghton Hall, Wilmslow and Livingston are Klondyke winners for 2017
Houseplants, lights and cuttings drive sales
Reindeer falls sick at Polhill grotto launch
Bird feeding gets all decorative
Former UK Ambassador to speak at 2018 GCA conference
Christmas records almost broken already
Stylish new Plantpak range launched in time for Christmas
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So what went on behind closed doors at the Wyevale suppliers meeting.?
Garden centres defend use of reindeer after animal rights protests
Is Christmas peaking too soon?
Bents and Castle Gardens are GCA Christmas Winners for 2017
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Brookfields becomes a winter wonderland


No, your eyes are not deceiving you – the first snow of the winter hasn’t fallen on low ground yet. But this eye-catching display at Brookfields Garden Centre, north of Nottingham, is certainly making an impact.


These pictures were sent to us by garden centre trainer and consultant Ian Boardman, who was suitably impressed with the display and wanted to find out more about it.

So Ian approached Julie Dachey, Marketing Manager at Brookfields, who told him the story behind the display.


"The film industry experts Snow Business have many techniques in their armoury for creating amazing effects,” said Julie.


“Their portfolio includes 'The Chronicles of Narnia', 'Quantum of Solace', Harry Potter and most Christmas advertising on TV featuring snow. So we are truly in the hands of experts.


“The day the snow falls at Brookfields has become a trigger for Christmas spirit with our customers. The response has been really rewarding this year with many customers going out of their way to compliment us on the display which supports our decision to invest in this major aspect of our Visual Merchandising concept every year.


“We also run a real effect snow fall machine during busy weekends which adds to the festive feel and offers another dimension to our Grotto experience."


If you can match Brookfields’ amazing winter display let us know.


Ian Boardman is Director of Ibbis (UK) Limited, the garden centre growth and profit specialist.



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