The Garden Life tool collection was initially launched following research into the needs of ladies, older gardeners and people with restricted movement or mobility issues. The range offered consumers the lighter way to garden, making it easier to garden for longer. The reaction from retailers and initial demand exceeded expectations by a large margin and it became clear that Garden Life appealed to a much larger audience than had been anticipated.
In fact, a new sector within the garden tools market had emerged.
Natalie Searle, Head of Marketing commented “Garden Life has created a new category which has really hit the mark and appeals to gardeners of all ages and abilities who prefer tools that are fit for purpose without being heavy or cumbersome. We have cultivated a new market not previously covered to this extent and which does not take sales from existing products resulting in substantial incremental sales for retailers”.
There are 12 tools in the range covering all aspects of the category including tools for digging, hand tools for cultivation and even hedge shears, loppers and secateurs. As Natalie explained, “There are very few secateurs on the market for small hands and the larger models are simply not practical for long periods of use as they open too wide”. The full range carries a 15 year Kent & Stowe guarantee on the tools and 5 years on cutting.
Kent & Stowe not only offers a comprehensive range of gardening tools and accessories, but also the perfect solution to merchandise the products. A design-led, space efficient, full colour, educational display stand measuring just 100x60cm holds the complete Garden Life range.