In This Issue
Solus would be sorely missed, says Westland boss
GTN Bestsellers says hard work is needed to keep sales high
GCA centres report mixed results for end of May
Wet weather puts dampener on Bank Holiday sales
Garden centres pledge support for Cultivation Street campaign
TGCG appoints CrowdControlHQ to manage its social media
Glee welcomes a strong American presence at 2014 show
Jobs boom as up to 150 jobs created by Bents expansion
Gardman have bright ideas with Cole & Bright range
Send us pictures of your World War One anniversary displays
The rose is the HTA Flower of the Month for June
Trelawney@Wadebridge creates its own eco system
Awards showcase for new plants at HTA National Plant Show
If catering and food are your growth areas our new Food Xtra will help you
National Accounts Manager
Regional Business Manager
Buyer - Gifts, Living & Home
Area Sales Manager (South East of England)
Garden Centre Manager
Plant Manager
Veg-2-Gro sales hit by the rain
Nippon Pest Smoke is one of Vitax’s most innovative products
Chipped bark proving popular
GIMA Awards: You’ve Got To Be In It to Win It!
Blackbirds take up residence at Kershaws
Deco-Pak's Craig Hall gets ready for 'banger rally' challenge
Sarah Raven's Kitchen Garden range complements successful flower collections
BOPP seminar to highlight latest British ornamental grower issues
Plantsman and author Rice now writes fro Mr Fothergill's
Police launch investigation after Exeter garden centre theft
New appointment at Haskins Roundstone Garden Centre
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
Situations Vacant
National Accounts Manager
An attractive basic salary (negotiable) plus unlimited earning potential
 
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Regional Business Manager
Northern Ireland / Scotland, £30,000 - £40,000 per annum
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Buyer - Gifts, Living & Home
Hampshire, £30,000 - £35,000 per annum
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Area Sales Manager (South East of England)
An attractive basic salary (negotiable) plus unlimited earning potential
 
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Garden Centre Manager
London, £30,000 - £35,000 per annum
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Plant Manager
Berkshire, £21,000 per annum
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Contact us with your news.  Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700

 


TGCG appoints CrowdControlHQ to manage its social media

The Garden Centre Group has appointed CrowdControlHQ, the leading social media risk management and compliance business, to manage its social media.

TGCG operates 140 garden centres in England and Wales, including Bournville Garden Centre, Blooms in Solihull and Country Gardens in Aldridge, employing over 5,000 people. 

This created a challenge for the business when seeking to connect with customers on a local level, whilst at the same time ensuring the messages given out through social media were consistent and reflected the ethos of the business.

James Leavesley, CEO of CrowdControlHQ explained the issues The Garden Centre Group faced. “The group is a national brand with a very strong local presence. Social media enables local engagement to take place, which is critical to deliver footfall and revenue. However, to do this successfully the business needed a system which would enable them to have full control of their social media output”.

By using CrowdControlHQ The Garden Centre Group can now:

  • Maintain control over all social profiles by securing all usernames and passwords. In a retail environment where there is a high turnover of staff, the ability to add and remove users and keeping account details secure is critical to uphold IT policies and governance. The organisation can now lock down their username and passwords so if an employee leaves their access can be turned off without compromising the usernames and passwords.
  • Manage major national campaigns across all its’ centres. National campaigns can be pushed out to all social profiles in just a few clicks saving time as well as ensuring consistency of message.
  • Control content. The online team can now control messages across the business to ensure consistency in tone of voice and content in order to build on the brand. Any employee who drifts off message can be identified and then supported with training.
  • Identify best content. Best practice can also be shared across the organisation using automated reporting to identify the most popular content and linking this back to an individual.

The system can also be utilised to target new customers. Using the Buzz Monitoring Feature within CrowdControlHQ means that the organisation can set up key word searches around specific geographies to ensure that they capture relevant opportunities to target new customers.

“With a vast number of social profiles, keeping a track of analytics and progress is a time consuming job (a little like painting the Severn bridge).

"Using our platform enables the online team to build reports and then automate these to capture headline information and the most successful activity in just a few clicks, which was originally taking hours to compile.

"This not only makes the organisation more efficient but also reduces costs. I am delighted that The Garden Centre Group chose our product and we look forward to a long partnership," concluded Leavesley.

Pictured: James Leavesley (left), CEO CrowdControlHQ, and Mark Abbot, of The Garden Centre Group.

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