Garden centre sales have begun to level out after the gardening boom of 2020 but remain high when compared to 2019, says the HTA in its latest Market Update.

Sales from September were up 29% from the same month in 2019, but down 7% from 2020. However, economic factors are threatening consumer confidence – something the association says retailers should be aware of in the coming months.

The report shows that a rise in inflation rates has negatively impacted consumers’ confidence in their finances, with household incomes under pressure from inflation, fuel and tax price hikes in the lead up to Christmas. It says the consumer confidence index has decreased by five points from August to September. Last month, consumer price inflation rates had their highest recorded month-on-month increase, partly a result of last year’s Eat Out to Help Out scheme, which decreased prices.

Fuel prices have increased for another consecutive month, and price increases have affected through the horticulture supply chain (and the wider economy) caused by the continued rise in shipping container prices.

When asked an open question on what the top issues facing the UK are today, 24% of British adults surveyed reported feeling concerned about the economy.

The HTA says the mood amongst member businesses remains positive about prospects for the next 12 months: 61% expect sales volumes to increase, 59% expect to invest in skills and staff training, 54% expect to invest in new products/services, 47% expect to target new customers.