Wyevale Nurseries hopes its new tie-up with bespoke labelling specialist Joy of Plants will reduce the amount of single-use plastic in garden centres.
Wyevale Nurseries has supplied non-recyclable Correx point of sale boards with its promotional lines for many years. “However, having listened to our customers telling us that they no longer use the correx boards to promote their plants in the way they once did and that they would, in fact, prefer a more informative alternative, and one that is more environmentally friendly, we’ve taken some action on this,” said the grower’s customer support and innovation manager Carol Dickinson (pictured).
By working with the Joy of Plants ‘Print Your Own Bed Cards’ service and giving it access to the nursery’s extensive image and content library, customers now have a more eco-friendly alternative to Correx.
“Our customers can now control exactly what point of sale they wish to print and how they wish to print it by using Joy of Plants’ service,” she added. “ The system allows garden centres to create bespoke promotional bed material, providing information to help gardeners make purchasing decisions and, at the same time, vastly reducing the mountains of Correx boards that are left unused every year in planterias nationwide.
“These cards can be printed on recyclable materials and are giving our customers far greater flexibility to produce exactly what they need, when they need it, all customised to match their own branding.”
Joy of Plants’ aims to make plant information easy and accessible to all. It has created a library of more than 14,300 UK garden plants and trees and offers a platform of tools to help garden centres, retailers and growers maximise their plant sales. It provides information in many forms including bed cards, apps, a plant finder for websites and touchscreen kiosks.
Terri Jones, MD at Joy of Plants, explained: “Our Print Your Own Bed Cards allow garden centre staff members to print their bed cards as and when they need them, and they don’t have to bulk buy and then waste the ones they don’t use.”
The recyclable blanks for printing bed cards from the Joy of Plants service are available from a number of industry suppliers including Dura-id. The inkjet and laser bed cards can be used indoors and out and by using UV inks they will last for many months in the sun and rain. When no longer needed, they can be recycled.
Joy of Plants offers standard bed card templates as well as custom templates so retailers can add in their logo, branding colours and other information as desired. Cards can be tailored to each retailer.
For more information details about Joy of Plants, use this link. www.joyofplants.com.