Fifty new videos including ‘How To’ style animated videos and product lifestyle videos have been produced and launched by Zest 4 Leisure to make building timber garden products easier. Used in conjunction with Zest 4 Leisure’s standard instructions, the ‘How To’ videos show every detail of how the product fits together and can be seen here and at SOLEX in July.
In addition, Zest 4 Leisure is opening a new photographic studio at its Saltney site which will benefit garden centres nationwide, and enable Zest 4 Leisure to increase its focus on marketing support for its garden trade customers. The new studio will be used all year round to produce product and animated assembly videos. These are available on YouTube and will enable garden centres to embed videos into their own websites. Having this facility, Zest 4 Leisure will be able to supply a variety of digital product images in lifestyle settings with models and the occasional dog!
Zest 4 Leisure images will also feature on a variety of merchandising and marketing support materials including point of sale (PoS), customer brochures, modular merchandisers and header boards as part of the enhanced Zest 4 Leisure marketing support package.
Commenting on the new ‘How To’ videos and new studio, Steve Morgan, Zest 4 Leisure’s Managing Director, said: “This new approach will mean that we have a comprehensive digital library of product shots available so that we can supply a diverse range of high quality marketing materials to our customers at no cost to them.
“New images and videos will also be used on social media platforms in order to target consumers and raise awareness of the Zest 4 Leisure brand to boost sales.”
With a focus on continuous improvement, the new animated videos and studio are the latest in a series of major strategic investments made by Zest in 2018 and 2019. Zest has also invested in new and improved warehousing to offer a wider choice for garden centres, and a new logistics partnership with P & O Ferrymaster, enabling the company to offer an improved delivery service nationwide
Steve added: “These investments and more besides, have been put in place to build a solid foundation for successfully integrated services for Zest 4 Leisure customers. Our aim is to be a supplier of choice, delivering quality timber garden products with excellent customer service and these investments will help us achieve that goal.”
Visit Zest 4 Leisure at SOLEX, stand 310, to meet the Zest 4 Leisure team and to learn more about its full marketing support package.