In This Issue
Tackling the big garden industry issue: growing media and peat...what happens next?
Will the Washout from the West be as bad for garden centre business as the Beast From the East?
Drive sales this Garden Re-Leaf Day with a Greenfingers product display
Sponges - the new gardening bestsellers?
Impressive sum raised for Thrive at open day
Gina and John heading to Monte Carlo in £500 banger
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Great start to a new season for Durstons
Homebase to sponsor IT'V's Love Your Garden
GIMA Innovators’ Seed Corn Fund 2019 winners: Natural Grower – how the award has helped shape their business
2019 was the year of the houseplant says GCA
Garden centres off to a strong start in 2020 according to HTA Market Update
Boosting category growth in UK garden retailers
More names sign up to the 2020 Garden Re-Leaf Sponsored Walk & Cycle Challenge
Get your own copy of GTN Xtra
Homebase makes early return to profit
Garden centre boss who stole almost half a million pounds has hearing adjourned
Bradford Garden Centre creates new role to oversee expansion plans
RSPB calls for nests not nets
Primeur’s Eco Garden stands transform retailers’ displays as the gardening season begins
The best of last week's
Celebrity joins fight to prevent garden centre closure
Highfield Garden World gets green light for £2m expansion
Storm Dennis takes the shine off sales
Key retailers to headline GIMA Day Conference
Garden Centre Photo Tours
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
Leading associations reveal plans for Commercial Kitchen Show
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Primeur’s Eco Garden stands transform retailers’ displays as the gardening season begins

Following a period of unprecedented growth, Primeur, the leading suppliers of environmentally friendly and innovative garden products, has continued to roll out its instore merchandising displays, revolutionising garden retailers’ sales floors in the process.

 

The Eco Garden range, which includes Primeur’s award winning recycled rubber stepping stones and garden borders, were originally housed on pallets and took up a large footprint instore.  Following customer feedback, the merchandising units were transformed into attractive and streamlined stands with of footprint of just 0.8m².

 

Now coming fully built, the new display units come fully stocked with product and provides clear messaging to engage with customers on the environmental benefits of recycled rubber tyres, as well as inspiring imagery on how to create the look in the garden.    The free-standing unit can be positioned to create a stand-alone display or can be used in conjunction with other gardening sundries, lawn care, plants or pots to create appealing link selling opportunities for gardeners who visit the store.

 

The move from pallets to stands has been so popular with retailers resulting in the new point of sale being rolled out to four times more customers this year.  Retailers have seen both instant and impressive results as David Danning, Category Manager at Blue Diamond Group explains:  “This is the third year that Blue Diamond Group has been stocking Primeur products and we have these new stands across all 37 of our stores in the United Kingdom and the Channel Islands.

 

“I first encountered Primeur in 2018.  I was a judge for the coveted Glee New Product Awards that year and I thought that the products were totally different to anything else I had seen on the market.  It was the recycled rubber stepping stones that caught my eye, the fact that they were both aesthetically pleasing, highly resistant to wear and would be great for gardens with children running around as they would be softer on the feet and legs than traditional stone.

 

 “The Primeur merchandising stands work so well across all of our stores.  Initially we had the stepping stones near to other paving. The introduction of the smaller footprint shelved stands meant that the displays were easier to replenish, could be positioned anywhere, indoors or out, and often into higher customer flow areas. The edging is new for us this year and although the stands are bigger due to the length of the border pieces, they display the product well and catch the customers eye, so I am hoping for good sales results.”

 

Primeur’s innovative, new retail display and merchandising solutions create the perfect stage for its products and the results speak for themselves with Blue Diamond reporting the introduction of the stands has resulted in sales of Primeur’s stepping stones increasing by 63% last year.

 

Jenny Douthwaite, Sales Director of Primeur said: “Our new innovative approach to point of sale and merchandising has yielded some great results for our retailers, especially in Blue Diamond’s case, transforming the way they display Primeur’s products, whilst increasing their sales values and turnover significantly.  Consumers are increasingly engaging in shopping activities that support the environment and seeking out recycled and natural ranges, so the new POS will offer garden centres a complete package of both displaying an attractive and modern arrangement of products, whilst priding themselves on their green credentials.”

 

To find more about Primeur’s new Eco Garden merchandising stands please contact the team on 01274 518800 or email sales@primeur.ltd.uk

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