In This Issue
Kaemingk to open UK showroom
Spring Fair to be replaced by "Spring Fair @Home" on the Spring Fair website
Retail Equipment Limited acquire Greenkey Garden & Home
British Garden Centres open their 58th centre at Thatcham
Core gardening keeps sales ahead of last year
Garden centres in England and Scotland can stay open - now is the time to review Covid-19 safety
Industry committed to better collaboration on peat use
33% up – growing preparations for next year
HTA 'Keep Britain Blooming’ campaign wins national award
More plants sold in October already than last year
Hard landscaping sales to rise, according to GCA report
Indoor planting for a harmonious, calming aesthetic
Westland rolls out innovative new hosepipe technology
Darlac introduces new tools for 2021
Frank P Matthews growing ‘Orchards for Schools’
How retailers can capture a new generation of poinsettia customers this festive season
Internet garden market set to achieve 25% growth
Get your own copy of GTN Xtra
Pots continue to dominate garden product sales
Dobbies raises funds for Stroke Association
Christmas sales continues to grow
Plant Healthy E-learning modules launched
AIPH approves Euroflora 2021 in Genova
Garden Connect renews EFSA website
OHAS Grower Standard Version 4 launches
The best of last week's
Monty Don makes headlines slamming garden centres
HTA calls on Welsh government to review ‘non-essential retail’ ruling on garden centres
October gardening hits record levels
Dobbies launches new format store in Scotland’s capital
Steve Harper joins Southern Trident
Fordingbridge looks to expand polytunnel arm of business
Garden Centre Photo Tours
Haskins Snowhill re-opens after £15m re-vamp
Bestsellers Top 50 charts every week
Buy your subscription to the GTN Bestsellers printed weekly newsletter
All the latest news from the world of pet products
Start-up firm Sniffe & Likkit shakes up petcare category
Armitage Pet Care sold to US firm
Pet start-ups set to grow after securing investment
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Westland rolls out innovative new hosepipe technology

Westland is launching Smartflo into the market, the first hose that ‘unkinks’ itself, reduces the risk of leaks and is built to last.

 

A new product addition to the Flopro range for 2021, the Smartflo hose provides a solution to the two main challenges consumers face with traditional hoses – kinks and leaks.  

 

Made from thermo elastomer technology, the Smartflo hose is flat when not in use but expands as water flows through it. This expandable material allows the hose to effectively remove kinks by itself as water passes through. It also minimises the amount of water left within the hose as it decompresses after use, removing the risk of leaks and internal damage. 

 

Marloes Rots, Flopro Brand Manager, said, “Consumers are often frustrated by garden hoses that develop kinks, leaks or break easily. Available in 20m, 30m and 40m, the Smartflo hose breaks new ground in hosepipe technology given its ability to expand and deflate - and is so durable that we offer a 30-year guarantee with the product. 

 

“We focus on providing the most effective solutions to problems and enhancing the consumer experience of gardening at every level. Flopro is making a difference in the watering category for 2021 by showing consumers the right way to water for better garden results.

“Alongside the new Smartflo hose, Westland has enhanced a number of lines within the Flopro range across hosepipes, spray guns, connectors and sprinklers. 

 

“We guarantee that our Flopro products work with all watering brands and are anti-leak – making upgrading to Flopro a simple and valuable decision for consumers. With impactful point of sale fixtures and graphics developed to support the range, Flopro is set to create a true splash of impact in-store in 2021,” Marloes Rots added. 

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