Garden Centre Photo Tour - Notcutts Norwich Houseplants
Houseplants are on trend and sales are on the increase. GTN Xtra has been on the trail of the garden centre houseplant sales phenomenum to unearth great sales ideas and trends that are driving younger customers into garden centres like never before.
Elsewhere in this issue we feature pictures and ideas from Aylett Nurseries, Stewarts Christchurch, Perrywood, Whitehall Lacock and the London houseplant trend leaders N1 Garden Centre but we started our journey of houseplant discovery at Notcutts Norwich, the biggest Notcutts centre for houseplant sales and now one of the Top 10 garden centres in the UK for houseplant sales.
We first spotted the big change in the Notcutts Norwich houseplant area last Christmas, it’s quite different from a traditional garden centre houseplant department, funky industrial style racking that is stacked full of plants, plus loads of hanging houseplants create an inspirational plant forest effect.
Colin Dale, Category Manager for Plants and Garden at Notcutts explained that the inspiration came from his daughter two and a half years ago. “She was then 23 and she came to me asking to go to the garden centre to buy some houseplants. Now that is not the sort of thing I expected from my daughter at all. There's something really strange here. What she bought were succulents and things like sanseverias. It's all the trend she explained to me, it's all on social media.