In This Issue
Easy Fountain picking up on latest trends
Exclusive: First look at Westland's 'Lawn Man' TV ad
Velcro Companies expands with investment in Petface
Vitax appoints new sales manager
Mother’s Day records despite drop in volumes
Pink Kisses are a big sales winner
Woodstock Chimes offer quality and great value
Boost your EGO with sales of petrol free garden machinery
Record-breaking Greenfingers Garden Re-Leaf Day sees 5-year tally pass £0.5m
Team Briers survive the Garden Re-Leaf Day walk
Which one will be crowned Rising Star 2017?
Strongest Man contenders train amongst the plants
Writtle wins Young Gardeners title in Ideal Home Show design contest
Zest 4 Leisure employees to tackle Manchester Marathon
Assistant Garden Centre Manager - Oxfordshire
Nursery Grower Seasonal Bedding Plants (Devon)
Garden Centre Plantarea Horticultural Manager (Worcestershire)
Plantarea Department Head / Manager (Hampshire)
Plantarea Supervior / Manager (Berkshire)
Get your own copy of GTN Xtra
Notcutts celebrates staff ‘heroes’
Lights add sparkle to Mother’s Day
Tomato plant sales soar
Impressive initial roll-call of speakers for GrowQuip
DCF invests £8,500 in students of horticulture
Nursery loans plants for children's charity fundraiser
Mother’s Day hit for growing media sales
LifestyleGarden on the move
Pictures from the Greatest Christmas Gold-winning teams
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
A taster to whet your appetite!
Situations Vacant
Assistant Garden Centre Manager - Oxfordshire
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Salary: £18,000 - £23,000
 
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Exclusive: First look at Westland's 'Lawn Man' TV ad


If the embedded link above doesn't work on your device click the image below



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Westland has significantly upped its TV spend, as early indications show Westland SafeLawn is set to storm ahead of the competition this spring.

The news comes following an unprecedented sell-in to retailers, who have pledged support for child and pet-safe product, now pride of place at the front of stores.

The advert, featuring CGI created ‘Lawn Man’, will air on screens in April and will run alongside a large-scale digital and social campaign designed to generate maximum interest among parents and pet-lovers. Here's an exclusive look at the TV ad.

The campaign will drive consumers’ in-store over April and May, including the key Bank Holiday weekends.

‘Lawn Man’ is a lawn which has come to life! He puts up with a lot. Kids and pets tearing around, ball games and harsh weather conditions.



In the advert he is worn and tired. He longs to be loved. To be brought to life and to be part of the family again. Enter Westland SafeLawn. After just one application, he comes to life, revived and ready to play! LawnMan will show parents and pet owners they can get a thick, green lawn that’s 100% natural and safe for children and pets.

Keith Nicholson, Marketing Director for Westland said: “Early indications show Westland SafeLawn is already out-selling existing lawncare products and the feedback we’re getting from garden retailers is that it’s worth committing to.

“It’s a product which has launched an entirely new category, however its very conception is based on solid insight proving there’s an appetite for it within the marketplace. Therefore, we’ve decided to be bold with this product and up the TV spend considerably to allow it to make a real impact as we come into peak season.”

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