RockinColour has announced the launch of four new ranges which will consist of over 20 new colour coated stone, gravel and sand colour finishes.
Glee will provide a valuable launch pad for these new colours with industry experts, buyers, retailers and media all able to come along to stand 19C40 and choose their favourite colour.
Denis Bradley, Sales Manager for RockinColour, says: “We have spent a lot of time in the ‘RockinLab’ working on a comprehensive range of new colours and finishes to launch at Glee 2018. Based on customer feedback, market research, and influences from around Europe, we feel that there is a colour to suit most tastes."
Steven Oldham, Senior Colourist, continues this theme by saying: “I am looking forward to seeing the reaction for the new colours and am happy that after months of hard work we have been able to bring the new range from trial to launch at Glee in time!”
RockinColour’s ability to continuously add new colours and finishes is due to significant investment in a new colourant manufacturing facility and laboratory, which operates next to the RockinColour production factory. And this ability to react to colour trends in the industry is one USP that RockinColour plan to utilise for years to come.
However, RockinColour has not stopped there, and have redesigned and rebranded all its packaging for the pot topper and large pack sizes.
Further still, RockinColour has come up with an innovative mixed pallet offer with point of sale allowing retailers to launch RockinColour with minimum expense, but with maximum impact. This offer will be available UK and Ireland wide.
RockinColour feels that there is a need and an opportunity to add something new and fresh to the decorative aggregates category in the UK for retailers.
Jamie Stevenson, RockinColour Director, says: “We feel that in the dec aggs category RockinColour can have a big impact and provide retailers something new to offer their customers.
"The vibrant colours on offer also work and sell with existing natural gravels as they complement each other. We recommend setting up a small display to show customers how to use the stone. And where this has been done, retailers have had great success launching and selling pallets worth of RockinColour, while complementing natural stone sales."
The team at RockinColour will be happy to discuss success stories and best practice on how to set up and sell RockinColour in your retail space.
To find out more about RockinColour, visit: www.rockincolour.com and stand 19C40 at GLEE.