‘A great event all round’ was the verdict from timber garden furniture and decorative garden structure specialist, Zest on SOLEX 2024. The company won Best Small Stand at Solex and Best New Individual Product for the Terraza Kitchen.  

Head of Commercial Development, Simon Davison commented, “If the Individual Product category win wasn’t enough, we’re also thrilled with the best small stand award.  We also saw some great customers old and new to cement our Solex success.”

Zest was unveiling its ‘at one with nature’ outdoor entertaining collection at Solex, which includes the already hugely popular Terraza outdoor kitchen.  The whole range is aimed squarely at the garden leisure category buyer.

Zest’s Terraza Outdoor Kitchen Range offers everything the consumer needs from a kitchen outdoors and blends beautifully into the natural environment – and with an RRP of £999 for the set it has a very attractive price. The units can be purchased individually, or as a set comprising two double units with stainless steel counter tops, plus an open display corner unit. There is also an optional side table.  Category judge, Richard Truscott from Almondsbury Garden Centre said: “Affordable outdoor kitchen that is well built. A lovely addition to any garden. A great upsell and margin opportunity.”

Alongside the rest of the Zest outdoor entertaining range, the Terraza is supported by a fabulous retail marketing package.  Kiln-dried display products are available for in store display, perfect for positioning adjacent to the BBQ, Pizza Oven and alfresco cooking areas.  There is also imagery and video material to support stockists in engaging consumers. 

Zest is promoting the cooking and entertaining collection in national consumer magazines in a Spring and Summer campaign as well as in digital media to build brand awareness and sign post customers to stockists and online retailers.

Simon Davison continued: “‘We are delighted to have won both awards and I would like to say well done to our teams not only for the launch of the outdoor entertaining range and the Terraza but also for the dedication devoted to creating a stand at Solex that is in itself award-winning, and showcases the Zest outdoor entertaining range brilliantly.”

Zest’s new managing director, Andrew Baker added: “The show has been fantastic for Zest, and our success on all fronts has been down to our huge commitment to understanding what todays’ consumers want, designing product accordingly, and then providing garden and leisure retailers with the right marketing support tools to sell successfully, which show feedback demonstrates they are.

“The overarching theme is guilt-free ‘at one with nature’ enjoyment of the outdoor space and the whole collection is made from sustainable slow-grown softwood sourced from PEFC certified (PEFC/16-37-1490) forests.”

Zest sells to garden centres, online retailers, and major UK groups - visit www.zestoutdoorliving.co.uk for more information.