In This Issue
Easter records broken at garden centres across the country
Will Easter break sales records at garden centres?
Sales up 72% YOY at Primeur following GIMA and Glee award wins
Plant sales bounce back thanks to bedding plants
Wyevale Garden Centres announces changes to Loyalty Scheme
Flowers for the Pope depart from Keukenhof
Great British Card Company’s fund-raising for Greenfingers
Matthew three-wheels around Bents
DCF funds Studentship to tackle Agapanthus pest
Work starts on Europe’s largest living wall installation
Students to prosper from the sales of Begonia ‘Sweet Spice Bounty’
Squire's partners with Phyllis Tuckwell Hospice Care
Date confirmed for GIMA Buyer Connect
Bumblebees benefit from Johnsons Seeds donation
Garden Centre Photo Tour - Baytree of Hilgay
Garden Centre Photo Tour - Hillier Botley
Garden Centre Photo Tour - Forest Lodge
Garden Centre Photo Tour - Blue Diamond Bicester Avenue
Planteria Retail Assistant/Manager
Category Manager for Horticulture
Get your own copy of GTN Xtra
Garden products sales still out in the cold
NedFox continues to expand in the UK
Will there be enough growing media to cope with demand?
Harriet joins Wyevale Nurseries as Sales Trainee
Wild Bird Care sales up on last year
Perennial team grows with new corporate partnerships role
Bumper week for veg plant sales
Paul Stone appointed as new Head of Horticulture at Eden
The best of last week's
Did you get the centres sold to Dobbies correct?
Blue Diamond celebrate the refurbishment of Bicester Avenue
Garden industry warned to watch out for email scam
Taylors celebrate 100 years with Daffodil Day
GTN secures new Glee Official Media Partnership agreement
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
Situations Vacant
Planteria Retail Assistant/Manager
Salary will reflect level of experience
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Category Manager for Horticulture
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Wyevale Garden Centres announces changes to Loyalty Scheme

Wyevale Garden Centres has announced changes to its Garden Club loyalty scheme which will see the collection of loyalty points replaced with an instant discount every time members shop.

 

The changes, which have been introduced in time for the Easter bank holiday break, will give customers an instant reward through a 5% discount at the till. The new scheme represents the same value for customers, who previously collected 5 points per £1. For customers over 60, the rewards are even greater, with 10% discount, every Tuesday.

 

All qualifying points collected on purchases made up to 16th April 2019 (15th April 2019 online) will be converted to reward vouchers and sent to Garden Club members by the end of May. This includes points earned over the recent triple points weekend, a hugely successful event held on 13th and 14th April. WGC expects to send out around 1 million reward vouchers with a face value of over £5 million, including 560,000 vouchers to Garden Club members who have not reached the minimum threshold but have been “topped up” and sent a £2.50 voucher.

 

Anthony Jones, Chief Operating Officer of WGC said: “Our centres are full of fantastic products as we enter the peak gardening season and our teams are ready to help. I am sure our Garden Club members will welcome the new 5% discount and we are already seeing footfall building ahead of the Easter bank holiday weekend. Additionally, a record £5 million of reward vouchers, which will be sent by the end of May and valid until 31st August, should be a welcome boost for members as we move into the summer season.”

 

Separately WGC announces today that it will stop selling WGC branded gift cards from 17th April to focus on National Garden gift vouchers that can be redeemed in over 1,000 garden centres nationwide, including every Wyevale Garden Centres. WGC branded gift cards will continue to be redeemable in all Wyevale Garden Centres’s, including the 31 centres recently sold to Dobbies, both before and after completion of the sale of these centres.

 

Anthony Jones added: “With a smaller estate and therefore reduced national coverage, we have stopped selling WGC branded gift cards to focus on National Garden gift vouchers. Accepted by over 1,000 garden centres, including all of our centres, we believe this is the right thing to do for our customers.”

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