In This Issue
Scotts UK's new owners pledge more media investment and innovation
Only at Glee: 3 months of free online advertising!
Bathgate to showcase horticultural growing media range at Four Oaks & Glee and are giving away an IPAD Mini
Tuning up…new from Woodstock Chimes®
Prospects promising for September sales?
Pansies and heucheras stand out as August plant sales grow by 10%
Bumper crop of launches for Zest's fifth Glee running
Retail Lab @ Glee: for Elho, it's all about inspiration
Final call for Glee New Product Entries
Get your own copy of GTN Xtra
Warm August sees garden lighting sales surge
Lavender 'Superblue' wins Silver at Plantarium
Bulbs and garden projects boost growing media sales
Plaudits for new-look for Plantarium but concerns about numbers
Mission for Garden and DIY companies to Ljubljana, Slovenia (8-10 October)
Herbs and spuds drive GYO to new levels
Town & Country aims to captivate buyers with colour
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Work resumes on major restaurant project at Groves of Bridport
Consolidate deliveries for sustainability says fine food distributor
Send us your news and great ideas

Contact us with your news. 

Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700


Only at Glee: 3 months of free online advertising!
GTN Xtra Promotion

Millions of British consumers are clicking on Google AdWords ads every day. Garden Connect helps you to attract visitors from your own area to your garden centre via dedicated AdWords campaigns and effective online bannering. A very smart way to get more footfall into your garden centre and to make it even better: Garden Connect is offering both services the first 3 months for free!

How does AdWords work?

You can target visitors based on keywords and their location via AdWords. So if consumers are looking for olive trees in Northampton, your garden centre in Northampton can be shown. It may sound easy but AdWords is a job on its own! Garden Connect is a Google Partner and has got a team of certified marketeers working solely on AdWords campaigns. That’s how we assure we get a good return on your pennies compared to doing it yourself!




What do we do?
At Garden Connect we focus on relevant keywords for your garden centre. So we don’t try to get as many people as possible on your website but aim to get value for money. We analyse every step: from the first click to the page visitors leave your website. As soon as possible we get rid of keywords which aren’t working to save you budget.

Effective online bannering via remarketing
Consumers have a short memory: if they don’t see your brand for a while they will forget that you exist. Garden Connect is now introducing our Remarketing service which allows you to show your banners and advertisements to customers in your own geographical location; they will be shown on well-known websites like the BBC, Telegraph and Daily Mail.

What is remarketing?
Every time that visitors open your website a small cookie is placed on their device. This allows us to show a banner to visitors within a geographical radius from your garden centre when they read the news, play a game or lookup some gardening tips.


 

To avoid annoyance, these banners will only be shown a couple of times a week to each individual consumer but over a long period of time. This will keep your brand top of mind to the people who are interested in your garden centre and who matter most, especially those who are located in your own area!

What do the banners look like?
Bespoke banners will be designed by Garden Connect or you can provide your own. Alternatively, we can also link banners to your website or webshop to show your latest promotions or newest products automatically. Banners will be designed for desktop, tablet and mobile to be sure consumers will see your brand regardless of the device they use.


 

How much does it cost?

Showing a banner will cost you less than £0.025 per customer. That’s right: over 1.000 banner impressions for less than £2.50! Garden Connect has several services available starting at just £25 per month excl. VAT. for remarketing and just £75 per month for Google AdWords which include a minimum of 300 visitors per month.

Signup in August or September to benefit from maximum exposure over the busy Christmas season and to get your first 3 months free!

Go to the website for more information, visit us at Glee (stand 20F31) or call +44 203 475 5541.

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