Kettler GB Limited plans to fire up the UK barbecue market as the UK and Ireland distributer for the ‘Everdure by Heston Blumenthal’ BBQ range.
Following a successful launch at SPOGA, Mike Westrup, CEO of Shriro Australia Pty Ltd, the leading Australian consumer products company that developed the range with Heston Blumenthal, and Paul Bevington, Kettler GB managing director, signed the deal.
World-renowned chef Heston Blumenthal was actively involved in the design of the barbecues, using his 20 years of professional experience and extensive cooking knowledge. From quick-starting charcoal, to the convenience of gas, each product has been designed from the ground up and promises to change how people think about barbequed food.
The range comprises of three charcoal and two gas powered BBQs, plus a number of accessories including roasting racks, cooking gloves, apron and BBQ covers. Each product has a host of modern, innovative and, easy to use features.
The charcoal products include the HUBTM and the FUSIONTM, which are packed full of innovative patented features such as Fast Flame Ignition SystemTM - an exciting electric start ignition system which allows for cooking in 10 minutes, Rotiscope TechnologyTM - a unique integrated rotisserie system, Cliplock ForksTM and retractable power cord. All of which are complimented by a sharp, contemporary design. The range also includes the CUBETM, a smaller but equally unique BBQ, ideal for camping, picnics and trips to the beach.
The gas powered range features the three burner FURNACETM, and the two burner FORCETM. Both feature high performance burners, a die cast aluminum construction and high hood for convection cooking, as well as matt vitreous cast iron plates, large cooking areas, space saving drop-down servery and super-fast heat up.
The gas barbecues and the CUBE are available in a range of contemporary colours including graphite, mint and stone.
Heston Blumenthal said: “I am very excited to hear Kettler GB Limited will be distributing Everdure by Heston Blumenthal. The smell, the sound, the flavour of the food - barbecuing is a wonderful sensory experience and great way to cook with friends. Despite our seasonal weather there’s a huge demand for professional BBQ’s in the UK, and the technology behind my new range means that anyone can get started.”
Commenting on the deal Kettler MD Paul Bevington said: “We are delighted to be working with the Shriro team. The ‘Everdure by Heston Blumenthal’ range will revolutionise the outdoor cooking market in the UK. The products are unique, stylish and offer superior performance and of course are backed by internationally renowned chef Heston Blumenthal. Heston’s personal involvement in the product development and his enthusiasm for barbequing will bring a new momentum to the UK BBQ market.”
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