Now that your Christmas marketing plans are fully in place, what are your marketing team doing in preparation for next year?

It's only 20 weeks until Easter 2016 so now is the time to make sure your strategic marketing planning gets off on the right foot. That's where the HTA Marketing Forum comes in to help.

In just one day your marketeers and senior managers could be benefitting from the latest tips and know how from bite sized sessions on topics including return on investment from social media, making the most of local radio, digital loyalty schemes, door drop campaigns, using events to drive footfall, making better choices in who we want as our customer, digital marketing issues, attracting and keeping younger family customers, using EPoS as a marketing tool and engaging in stimulating discussion with other garden centre marketeers.  With keynote speakers Tim Mason (former Deputy CEO and Chief Marketing Officer for Tesco) and Gerald Ratner (ex CEO of Ratners) it really is an event not to be missed!

So what are your marketeers doing next Tuesday? A day spent at the HTA Marketing Forum taking in ideas and information from eighteen presentations could be your best marketing investment for next year.

And here’s a great marketing offer for GTN Xtra readers:  Buy one place at the HTA Marketing Forum and get another place for free.  Simply book online at www.the-hta.org.uk/marketingforum and add in GTNXtra when prompted for an offer code.

See you on Tuesday.