In This Issue
Blue Diamond buys Bridgford Garden Centre
Exciting new-build garden centre underway
Blue Diamond profits jump by 26%
Five-star Heat Beads drives repeat business
Disappointing first week of May wipes out all gains
RHS wins major brand licensing accolade
Notcutts Norwich unveils spectacular Display Garden
Three family-run garden retailers named in list of UK's most inspiring businesses
Garden centre bought from liquidators re-opens after re-fit
spoga+gafa 2017: see more - experience more
Tong Garden Centre unveils new look food hall
Bumper turnout as Amazon and Decco deliver insights
Smiemans takes care of Squire’s garden centre metamorphosis
Trainees given a helping hand from The Rainy Day Trust
Latest Greenfingers Hospice garden opened
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Get your own copy of GTN Xtra
Attention young creative designers: spoga+gafa is searching for the unique youngstar 2017
Sarah Downing joins Kelkay as marketing supremo
Trans-Continental promotes former rep to sales director
Slater steps up at Deco-Pak after key sales appointment
Notcutts welcomes new Interim Commercial Director
Veg growing remains on an upward trend
Drop in footfall hits garden product sales
10 reasons why home & gift buyers should visit Glee
Growing media sales are blown off course
Hillview Group choose Hornby Whitefoot for PR
Plant sales bounce back
Wholesale growing across three continents
All Chelsea tickets now sold say RHS
New website launches 'rent an unused garden' service for GYO wannabes
A taste of the Tropics from Burgon & Ball
Bartram Mowers celebrates 45 years in business and the renewal of its Royal Warrant
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Garden centre catering professionals gear up for Commercial Kitchen 2017
Garden centre name breakfast after movie star
Modular counters for 'grab & go' food
Situations Vacant
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RHS wins major brand licensing accolade

The Royal Horticultural Society has won a major award at the 2017 Brand & Lifestyle Licensing Awards, the prestigious annual awards that reward excellence in brand licensing management.

As winner in the Best Licensed Heritage or Institution Brand category, the RHS triumphed in a strong field; the seven other nominees included The British Museum, The Imperial War Museum, The National Gallery and the V&A.

The award is a major vote of confidence in the updated and expanded licensing programme that, since 2015, has associated the RHS brand and values with quality products from a wide range of carefully chosen partners.

The result has been the RHS name and associated imagery appearing on products from nearly 60 partners to date, offering items ranging from sweets to stationery and from dresses to calendars.

The area where RHS licensing and endorsement is strongest, however, remains gardening. For example you can now buy RHS-licensed or endorsed garden tools, storage, green and glasshouses, compost and mulches, horticultural grit, gravel, sand, pots and planters and gardening benches from major names such as Burgon & Ball, Trimetals, Kelkay, Melcourt, Apta, Sitting Spiritually, Kettler, Gabriel Ash and Hartley Botanic.

Gifting and homeware are also strong areas for the RHS brand, where the association with flowers and gardens has enormous appeal. Mugs, flasks, kitchen textiles, fine china and fragrances are just a few of the products licensed to a number of major names, which include Ulster Weavers, Churchill China, Bronnley, Moorcroft and Wax Lyrical, among many others.

The ‘reboot’ of the licensing programme has successfully introduced a number of exciting new design ideas, but possibly the most important of all was the use of images from one of the most amazing sources of illustration any brand could wish for: the RHS Lindley Library, a library of botanical artwork offering over 25,000 images, some dating back over 400 years. Many of these images are now being used on packaging, ceramics, garden tools and even dramatic floor-length gowns for women!

The success of the campaign and its recognition from the licensing industry hasn't changed one thing, however. A partner must understand the RHS and its values, and, above all, offer a quality product — even if that means submitting to extensive testing from RHS itself.

Cathy Snow, RHS Licensing Manager, says: “The aim of the RHS licensing campaign has always been to build on the respect and admiration the RHS name inspires to support high-quality products and to provide more income for its invaluable work. We are thrilled that the Brand & Lifestyle Licensing Awards have acknowledged the success of our campaign.”

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