In This Issue
Blue Diamond get set to buy Harlow Garden Centre
Scope for stockists to increase sales via up-selling with Meadow View Stones NEW POS
Happiness is just a few weeks of warmer weather away
Revealed: The Top 20 Bestselling Plants of the Week
Chichester College garden wins top award
How to win space on garden centre shelves
Soft Landscaping Contracts Manager
Junior Buyer: Garden Care
Garden Centre Assistant Manager (Hampshire)
Grounds Maintenance / Contracts Manager (North & Midlands)
Garden Centre Assistant Manager (East Sussex)
Get your own copy of GTN Xtra
Blue Diamond’s Stuart Whalley is promoted to Head of Product Development
Eureka! Solar Light Bulb is a bestseller
Cucumbers, beans and courgettes lead the way
Multipurpose compost keeps sales on a high
Wildlife World returns to major US exhibition
Flopro launches huge consumer media campaign
HTA National Plant Show – supporting Home Grown Plants
Inside the April issue of Garden Trade News
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Matthew Algie launches Espresso Warehouse catalogue
Award-winning ice cream producer's new-look packaging
Natural & Organic Products Europe 2016 opens this weekend
Situations Vacant
Soft Landscaping Contracts Manager
Salary: Circa £30,000
Read more»
Junior Buyer: Garden Care
Competitive salary
 
Read more»
Garden Centre Assistant Manager (Hampshire)
Salary: £30,000 - £31,000
Read more»
Grounds Maintenance / Contracts Manager (North & Midlands)
Salary: £35,000 - £40,000
Read more»
Garden Centre Assistant Manager (East Sussex)
Salary: £18,000 - £21,000
Read more»
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Contact us with your news. 

Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700
Scope for stockists to increase sales via up-selling with Meadow View Stones NEW POS



The need to inspire and educate the consumer to encourage spend has never been greater and with POS merchandising being an intrinsic part of this process Meadow View have re-designed their entire POS collection around this concept. 

All their POS now features awe-inspiring lifestyle shots of their products featured in simple effective schemes which have been designed to inspire the consumer, and strongly promote cross sales into other relating product areas.

These engaging photos have been created to encourage the consumer to not only buy gravel but rockery stone, pebbles, cobbles and even plants. 

This innovative POS is further aided by all the featured products’ suitability and benefits being listed in easy to read and legible fonts on each product board. Alongside this there are imperial and metric quantity tables, meaning all the relevant information is listed concisely in one place, to make the buying process effortless and instantaneous.

Each board also includes an image of the bag, making it simple for the customer to locate and identify the product in store. Furthermore each board has an individual QR code which links directly to an online help portal called go recreate which serves an excellent resource for how to use and lay the products, whilst showcasing inspirational gardening shots that help visualise which products will complement each other.

Stockists of the Meadow View Range of decorative aggregates, paving and stoneware are encouraged to think about linking products featured in each lifestyle shot to primarily make the buying process thought provoking and as simplistic as possible for the consumer which will strongly increase the potential of upselling into related product sectors.

Marketing Director Sarah Hill stated: “This is a very exciting time for Meadow View Stone and its loyal customers, who will immensely benefit from the increased sales potential this NEW POS is designed to capture. 

"An increase in our stand designs and POS height also addresses the demand for better visibility of our products in store meaning they are no longer an after-thought for perusing customers."

For further details of our NEW POS range please contact our Sales Director, Simon Routledge on 078910 42537 or Head Office on 01948 841607.


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