In This Issue
Homebase St Albans to be UK Bunnings Warehouse pilot
October breaks sales records in garden centres
Wyevale Garden Centres forced to close Folkestone store
Garden centre bid to increase car park in green belt land
Invasive Brazilian flatworm arrives in UK garden centre on an imported heuchera
Maximising your potential - masses of marketing input in only one day - Tuesday November 8th
Who will be the winners of GTN's first Greatest Marketing Team Awards?
Plant trees....for the sake of the iPad generation
Top UK nurseries to trial plant health management system
Squire's Freaky Friday face painting raises £304 for charity
Why Britain's just blooming great!
Promote Cornus for winter colour
Meet a great grower...of facial hair
Area Sales Managers
Brand Manager
Sales representative, South East
Horticultural / Plantarea Manager (Carmarthenshire)
Horticultural / Plantarea Manager (West Midlands)
Technical Growing Operations Nursery Manager (UK based)
Garden Sundries Retail Manager (Essex)
Get your own copy of GTN Xtra
Continued business growth prompts internal promotions and new recruits at Kelkay
Garden lighting products sell well during half-term
Christmas product sales are getting personal
Growing media sales continue to impress
Cyclamen is the bestselling plant during school break
Get your own copy of GTN Xtra
The latest New Plant Varieties for Summer Colour
Demystify the millennial generation at free workshops
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
GTN's Greatest Awards 2016
All the latest news from the world of garden centre catering
Dobbies Garden Café wins Quality Food Award
Situations Vacant
Area Sales Managers
Salary: Very attractive salary, bonus, company car and benefits
 
Read more»
Brand Manager
 
Read more»
Sales representative, South East
 
Read more»
Horticultural / Plantarea Manager (Carmarthenshire)
Salary: £20,000 - £25,000
 
Read more»
Horticultural / Plantarea Manager (West Midlands)
Salary: £20,000 - £25,000
 
Read more»
Technical Growing Operations Nursery Manager (UK based)
Salary: Excellent
 
Read more»
Garden Sundries Retail Manager (Essex)
Salary: £18,000 - £22,000
 
Read more»
Send us your news and great ideas
Contact us with your news. 

Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700
Maximising your potential - masses of marketing input in only one day - Tuesday November 8th
 

Marketing is of vital importance to any business. But with so many different aspects from market research and advertising to sales promotion, public relations and sales getting the marketing mix right for you can be tricky. The HTA Marketing Forum delivers a huge range of marketing insight and ideas in one action packed day; Tuesday 8th November 2016, Whittlebury Hall next to Silverstone in Northamptonshire.

Come along to the HTA's one-day event aimed at all those involved in marketing and PR across the garden industry. There will be masses of insight, inspiration and top tips in bite sized sessions to ensure you are maximising the potential of your marketing spend.

The Programme includes:

Keynote speaker Mark Palmer, Group Marketing Director for Pret a Manger (and formerly of Burger King and Green & Blacks) looks at the importance of brand and how, at Pret, they focus spending on mproving the instore experience rather than spending on traditional media.

• Marketing consultant Nigel Temple explores the importance of having a Marketing Strategy and the need for a Marketing Mindset.

• In conjunction with Horticulture Week, Creative Solutions, Haymarket’s in-house creative agency will provide inspiration and best practice examples demonstrating the value of digital marketing as part of an overall marketing strategy

• Sally Cornelissen from Burleydam Garden Centre and Alan Down from Cleeve Nursery show how they use innovative events and community activity to reach out to new audiences
Instore – the power of visual merchandising

• Inspiration from outside the industry from ex-Liberty visual merchandiser Maxine Groucutt and trend watcher and green stylist Romeo Sommers will talk about using storytelling to help market your products, especially plants

• Pete Doyle from Social Retail will provide the latest know how on making the most of social media

• Wildfire Agency will demonstrate the effectiveness of advertising on social media in reaching new audiences

• Richard Jackson from QVC will look at online shopping and the way in which they often sell large volumes of product at strange times!

• Matt Young, Executive Producer of Spun Gold (ITV’s Love your Garden) will look at the challenges of getting more gardening on TV

The event will also incorporate the inaugural GTN's Greatest Marketing Awards

Programme

  • 8.30 Registration and refreshments
  • 9.30 Conference starts
  • 12.45 Lunch and networking
  • opportunities
  • 1.35 Afternoon session begins
  • 4.30 Conference close

Book now at hta.org.uk/marketingforum

HTA member rate
£149.00 plus VAT
Non HTA member rate
£199.00 plus VAT

For more information, details about sponsorship
opportunities and to book your place:
Phone: 01189 303132

events@hta.org.uk

hta.org.uk/marketingforum

Facebook Twitter LinkedIn Del.icio.us Digg
Email Newsletter Software by Newsweaver