With the nation spending more time at home in the past 12 months due to national lockdowns, consumers have turned their attention to creating their own sanctuary, whether this be inside the home or in their outdoor space.
As a result, the trend for house plants has surged with one indoor plant retailer having seen such a surge in product demand, they recorded a 500% increase in sales during the UK lockdown*. This booming trend has seen brands invest in NPD dedicated to this new audience, including Hozelock with the latest addition to its range of trigger sprayers.
Speaking of the trend, Hozelock National Sales Manager, Chris Hepburn, said: “The trend for houseplants in the UK market has grown significantly, which presents a variety of new opportunities for brands, such as Hozelock, and garden centre retailers to attract a new audience.
“This audience will include those who have potentially never shown an interest in plant or gardening related products before and are therefore keen to ensure they have the right garden tools for their new hobby. As a business, we’ve responded to these consumer demands and have extended our range of trigger sprayers in 2021 to complete the product portfolio.”
The new Pulsar 1L range, which is available in three eye-catching colours, features an ergonomic trigger, as well as an adjustable nozzle to ensure the spray pattern is suitable for the consumer’s needs. Unlike many other products, the Pulsar 1L has a side fill-cap, allowing users to quickly and easy refill with water, without having to unscrew the nozzle.
This product adds to Hozelock’s growing collection of Trigger Sprayers, which includes the popular Decorative Trigger Sprayer, as well as the Spraymist and the Kaleido Trigger Sprayer, meaning there is a product to meet all indoor watering needs.