Gro-Sure brand gets new £1m TV campaign
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A £1m TV and national press campaign for Westland’s Gro-Sure brand was launched this week, targeting gardeners who are not sure how to get great results. The first in the ‘Not Sure? Gro-Sure’ series of four 10-second TV adverts went out on Thursday, with an estimated total reach of more than 26 million consumers. They are being supported by national press advertising. The ads each feature different gardeners who are not sure how to achieve success in their gardens. They promote Gro-Sure® Easy Containers Compost, Gro-Sure® Planting Magic, Gro-Sure® Smart Seed and Gro-Sure® Tomato Food.
 Jo Wilkinson, senior marketing nanager at Westland Horticulture said research showed that regardless of gardening experience, the vast majority of people are not sure how to get the best results. “Gro-Sure® products feature our ‘Grow with Certainty’ promise and are so are ideal for giving gardeners of all levels the results of an expert,” she said. “With over £1m of TV and national press advertising, customers will be flocking to your stores looking for this product.”
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