In This Issue
Cultivation Street LAUNCHES Illumination Street
Christmas and indoor gardening beat the rain
Bumper week for Christmas product sales
Harnessing the Power of Social at the HTA Marketing Forum
Customers source plants using latest technology
Tom Chambers Wild Bird Care continues to fly
Environment Minister to address Cultivating Retail audience
Christmas unveiled at Bents Garden & Home
Vitax launches additions to key brands for 2020
Rockin Pebbles rock the nation as Deco-Pak helps retailers to expand the growing play, hobby and gift categories
RHS endorses Plankbridge shepherd’s huts
AQUA 2019 brings out the superlatives
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Garden products maintain 5% growth
Wet weather effects growing activity
Plant sales take a hit
How can environmental solutions & sustainable applications advance commercial horticulture?
Kyle joins the Plant Health Professional Register
The best of last week's
Blue Diamond reports record first half profits of £7.6m
Woodlodge win Choice Marketing Sundries Supplier of the Year Award - UPDATED - More photos added
Nursery spearheads broadband rollout to remote areas
Evergreen Garden Care launches new UK website
Garden Centre Photo Tours
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Harnessing the Power of Social at the HTA Marketing Forum


The importance of storytelling and the need to be authentic in your social conversations were just two of the key points made at the HTA Marketing Forum which took place at Horticulture House, Chilton, on Wednesday.


With social media and digital technology becoming such an integral part of consumers’ lives, the need to be active in the ‘social’ arena is more relevant than ever.


David Denny, HTA Futures & Sustainability Manager spoke about new online tools which provide us with extra targeting capabilities enabling us to deep insights into customers on a scale never seen before. 


Julie Hall from The School of Marketing highlighted the fact that social media is about building community and engaging with your customers. ‘It is a relationship tool, not a sales tool – it is about relevance, context and connection’, she said.


Simone Bonnett, from The Social Managers, spoke about the importance of treating social media as your shop window as first impressions count. She emphasised the need to get all the basics right on your profile and include important information such as contact details, opening hours and including an image.



Across all the different platforms storytelling was a key theme. People relate to people and so on podcasts and video people want to know about you and your business.


Keep your videos personal, in the moment and authentic’ said Huw Richards from Huws Nursery, with Skinny Jean Gardener, Lee Connelly encouraging all to ‘do something different to stand out and don’t be afraid to share your opinions’. 


When it comes to writing online Alan Down shared his experiences from writing his Down to Earth blog. ‘Keep it light and chatty but authoritative and make sure you use bright relevant images and keep your content topical for maximum impact.’


Summing up the day HTA Council Representative Neil Grant from Ferndale Garden Centre, who chaired the day, comments, “It is clear from this insightful day that digital marketing is such a key component of our marketing strategy and we need to embrace it within our businesses. As an industry we have such great stories to tell – about our plants, our people.  We all need to make time within our businesses to ensure we are maximising the opportunity the power of social – in all its forms.” 


Many thanks to event partners Alpha Packaging, Eight Days a Week, Garden Connect and Swan Retail and Frobishers for providing refreshments.

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