In This Issue
Apta acquired by AMES
GCA Christmas competition winners announced
Primeur’s ECO Garden display stands set to revitalise sales of garden borders and stepping stones in 2020
The stock market is the “natural place” for Dobbies and it will look to float
Dobbies announce 12% sales growth to February 2019
‘A strong and vibrant ornamental horticulture sector’
New Strikes Garden Centre, Stokesley Opens
RHS Garden Wisley bucks the trend against High Street sales
Customers voting for Christmas at garden centres
Christmas success for Brimsmore...even with no glitter
Administrators sell off National Polytunnels business assets
Wish you were here! SOLEX winner enjoys prize in Barbados
Hillier announces environmental audit to cut carbon footprint
Brother and sister give up day jobs to run Kent centre
Vitax grows charity's funds by over £11,000
New book offers tips on reducing plastic in the garden
Wyevale Nurseries expands sales support team
Whartons invests in marketing with new management position
Inaugural Elm Stand Planted at the National Memorial Arboretum as Hillier Trees ‘Re-elms the British Countryside’
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Westland Group Announces Key Appointments to Leadership Teams
At 76, is this Santa's most senior Elf?
‘A strong and vibrant ornamental horticulture sector’ the HTA’s general election 2019 manifesto
Christmas on a new high
Environmentalist to speak at 2020 GCA conference
Keenies are still gardening
GCA conference attendees to hear from Eden Project co-founder
Lights at number one again
NGGV helps boost sales in National Tree Week
Pre-Christmas plant boost
Houseplant and pet categories perform well in October, according to HTA Market Update
The best of last week's
Christmas trees are slimming down
Horticultural ‘Oscars’ highlight gardening as force for good
Sustainability brings opportunity for garden industry
David Austin Roses launches sustainable packaging for bare root planting
Garden Centre Photo Tours
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
All the latest news from the world of garden centre catering
Drinks suppliers flock to show their wares at Casual Dining
Yorkshire chef launches first cookery book with a demo at Bradford garden centre
Situations Vacant
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Primeur’s ECO Garden display stands set to revitalise sales of garden borders and stepping stones in 2020
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In a year that has seen Primeur’s penetration of UK garden centres increase exponentially, the company has been busy working behind the scenes to develop its instore merchandising displays for the award-winning Eco Garden range.

 

As the industry begins making preparations for the 2020 season, the company has confirmed that this new point of sale will be rolled out to four times more customers than in 2019 – an exciting way to start the new year.

 

Primeur’s Eco Garden merchandising display has been created to make it even easier for retailers to stock the popular Eco Garden range, including the recycled rubber garden borders and stepping stones – both of which have scooped awards from GIMA and Glee respectively.

 

With a footprint of just 0.8m2, the display unit comes fully stocked with £700 of stock dependent on the mixture of products, making this a highly cost-effective merchandising solution. What’s more the highly robust timber Primeur Eco Garden display also comes fully built, making it even easier for retailers to start selling these fast-moving ranges right away.

 

Complete with eye-catching display boards that offer clear and concise information that outlines the unique environmental benefits and ease of use that comes from using recycled rubber within the garden, the display unit can be positioned throughout the store to draw the customer’s eye from a distance. Whether co-locating with similar landscaping products, or alongside lawn care or outdoor planting, the versatility presented from Primeur is second to none.

 

Jenny Douthwaite, Sales Director at Primeur said: “Traditionally, displaying products such as garden borders or stepping stones has been notoriously difficult and in most cases, uninspiring. By their very nature, garden borders and stepping stones have been heavy and therefore subject to breakages, whilst an in-store position has not been afforded to a product of this type.

 

"However, our virtually unbreakable Eco Garden range – made from recycled rubber; rubber that would have been heading for landfill where it would take upwards of 80 years to fully decompose – can withstand the manhandling of customers.

 

"In fact, we actively encourage retailers to position these products in a place where footfall is high, particularly co-located alongside complimentary products to drive add-on sales. Consumers love the tactile nature of the product, and a more central location is proven to capture both impulse and pre-planned purchases year-round.

 

“We’re excited to see our merchandising solutions roll out across garden retailers in early 2020 and are confident they’ll deliver prominent sales.”

 

To find more about Primeur’s new Eco Garden merchandising stands please contact the team on 01274 518800 or email sales@primeur.ltd.uk

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