Following the outstanding success of Zest’s outdoor entertaining collection during the 2024/25 season, the timber garden furniture and outdoor leisure specialist is launching a host of additional ‘al fresco’ products to extend the range next season.
The new products add to the original modular concept, enabling consumers to customise their own outdoor cooking and dining areas. With infinitely flexible options to suit all lifestyles and space availabilities, Zest’s enhanced range is being marketed as ‘Your Outdoor Kitchen; Your Way’ and appeals to a diverse and younger audience as well as its traditional admirers. It won a number of awards at Solex.
Zest’s new products include additions to its stunningly successful Terraza Outdoor Kitchen including a kitchen island and a choice of ‘egg BBQ’ units, as well as a coordinating garden BBQ shelter and a great new corner pergola, ideal for any garden. The new products are aimed squarely at the developing garden leisure market amongst younger consumers.
As Zest’s Head of Commercial Development, Simon Davison explained, “Over the last year, we’ve enjoyed massive success with our innovative on-trend products all focused on creating a nature-inspired outdoor room for entertaining, cooking and dining, and relaxing. Now, in our 20th anniversary year, we are launching even more products to extend and complement our existing Terraza Outdoor Kitchen concept.
There is imagery and video to support stockists in engaging consumers. As in previous years, Zest will be promoting the complete cooking and entertaining collection in high circulation national consumer magazines in its Spring and Summer consumer campaign as well as in digital media to build brand
awareness, create desire, and signpost customers to stockists, and online retailers. Zest’s outdoor entertaining products are made from sustainable slow-grown softwood sourced from PEFC certified (PEFC/16-37-1490) forests.
For further information about Zest’s outdoor leisure products, visit www.zestoutdoorliving.co.uk or email sales@zestoutdoorliving.co.uk
