The Greatest Awards winning houseplant team at Aylett Nurseries have always been passionate about houseplants, keeping a full houseplant “house” throughout the past 10 years.
“Houseplant sales have grown in the past few years and now account for 6% of our total turnover, we were and still are passionate about housplants” said Julie Aylett. “The sales mix has changed recently with foliage plants outselling flowering plants.”
Having said that when you have the space to put on displays of flowering houseplants of the quality of Ayletts it’s no surprise that those sales are increasing for them too.
Even though they don’t run an Instagram account at Aylett’s, Kathy Sanger, department manager, explained: “They come up with their list from google and from which plants since they say first pyou know what the next plants are going to be”.
Whilst the Aylett houseplant are has the look and feel of a traditional garden nursery greenhouse that doesn’t stop them stocking a selling new houseplants. Plants grown on lava rock is the latest new addition from the continent. Within 5 days of then going on sale half had already sold through!
Aylett Nurseries are also at the fore front of sustainable garden retailing with many displays highlighting recycling, re-use and organic gardening products.