In This Issue
Westland buy Gardman
Gardman was on brink of Administration
Jail for garden centre owner who stole almost half a million from elderly mother
Great start to Christmas sales in garden centres
Westland are Choice Supplier of the Year
Resentments simmer as town loses garden centre
Group appointments signal opportunities ahead
GIMA Knowledge Exchange Workshops – four more confirmed for autumn/winter schedule
Japanese Award for T&M’s Sunflower SunBelievable ‘Brown Eyed Girl’
Home Garden Conference: how to reach the next generations?
New Sales Structure for AMES UK
Christmas department opens at Haskins Garden Centres
Johnsons of Whixley announces first two management trainees as it gears up for future growth
Garden centre helps junior football team look the part
Spooky times at Squire's Garden Centres
Rhipsalis: November Houseplant of the Month
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Garden product sales in good health
Autumn gardening activity boosts growing media sales
New products dominate early Christmas sales
Cyclamen sales reach record high
Hear more about Life at No 27 at HTA Marketing Forum
APL members build exclusive partnership with Home Solutions from John Lewis
The best of last week's
Gardman up for sale
Wyevale Garden Centres agrees sale of five of its largest garden centres to Dobbies Garden Centres
Change of ownership but business as usual for Bransford Webbs
September sales just above average
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Home Garden Conference: how to reach the next generations?


‘Today’s youth, tomorrow’s future’ was chosen as central theme to this year’s Home Garden Conference that took place in the Enkhuizen area of The Netherlands.


Referring to both the future consumers of our products and the employees of our industry, this year’s event focused on how to convince youngsters to love plants and to consider a career in horticulture.


Approximately 75 international professionals attended the event.


The future generations love green!


Young children are very much open to seed, plants and gardening in general. Chris Collins, U.K. gardening broadcaster, showed how he successfully familiarises British school children with growing their own vegetables. Together with maintaining a healthy lifestyle, this experience might turn them into hobby gardeners themselves when grown up.


Scott Mozingo, Business Development Manager at Burpee U., told the conference that youngsters love plants and greenery in general. As social buying is becoming increasingly important for millennials, creating a gardening tribe or community on Facebook and Instagram will help companies to keep in touch with this generation.


In addition to the consumers of tomorrow, the conference also looked at future employees. Erwin Cardol, former manager of Seed Valley, explained how this initiative helps to stimulate local youth to start a career in horticulture. With targeted communication campaigns and youth initiation programmes, Seed Valley considerably contributed to increasing the enrolment of students in Plant Studies at Wageningen University.


Seed package range at Sluis Garden


Enkhuizen, cradle of the seed industry


In addition, the programme included a whistle-stop tour to four locations in the Enkhuizen area related to home gardening.


Celebrating its 25th anniversary, ABZ Seed specialises in breeding strawberries from seed. Director Gé Bentvelsen gave a short overview of the company’s history and showed the latest breeding successes in the show garden.


Sluis Garden showed its three different seed package filling machines and displayed its wide flower and vegetable seed package assortment.


At this location, Prudac also offered a tasting of its latest tomato and pepper varieties.


PanAmerican Seed had laid out the current Fleuroselect trial which tests new breeding versus existing varieties in the market. Successful varieties achieve either Gold Medal or Approved Novelty status.


Finally, the tour also stopped at the brand new Sow to Grow Experience, a local initiative honouring the history and current activity scope of ornamental breeding.


ABZ owner Gé Bentvelsen and part of the delegates in the ABZ show garden.

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