In This Issue
Dobbies Garden Centres announces the acquisition of 31 centres from Wyevale - strengthening its position as the UK’s leading garden centre operator
So what 31 Wyevale centres have been sold to Dobbies?
£194m generated from Wyevale sales so far, but who will be the buyers of the remaining 90?
Wyevale Garden Centres agrees sale of six more garden centres...four to Hilliers and two to Otter
Haskins in multi-million pound finance deal with HSBC UK
Mother's Day gets March 2019 sales volumes up to average
Garden Re-Leaf Day total on track for £70k
Plants are the star performers for Mother's Day
SafeLawn campaign to drive lawncare success
Haskins Snowhill trades from temporary building
SOLEX will be packed full of freshest designs from 60 LOFA members
Evergreen Garden Care's £3.5m campaign on TV now
Garden Birdwatch reveals mixed news for Britain's birds
Student grower's joy after winning £2k scholarship award
Hillier to blend contemporary and traditional design for RHS Chelsea 2019
Hillier announces new plants to be launched at Chelsea
Garden Centre Photo Tour - Forest Lodge
Bents raises £26k for Warrington hospice
See latest new plants under one roof in the Netherlands
Squires offer free soil testing service
Nursery steps up UK sales drive with young plants push
Garden Centre Photo Tour - Hillier Botley
Category Manager for Horticulture
Get your own copy of GTN Xtra
Thanksgiving service for Mike Dunnett
New garden centre thanks customers for support
Garden products up by 37% for March
Gardening is Good for You: May themes
Growing Media volumes up 8% on 2017
Emily joins Wyevale Nurseries as HR Manager
Sipcam adds ferric phosphate slug killer ahead of metaldehyde ban
Get your own copy of GTN Xtra
Veg-2-Gro sales volumes bounce back to normal
Wyevale Nurseries to propagate award-winning pyracantha
Bird Care down 31% vs 2017 for March
'Army' of RHS gardeners has huge benefit for the environment and wellbeing says new survey
The best of last week's
Best Mothers Day Ever? And what about March?
APAC to build new centre next door to Wyevale at Leicester
Cherry Lane creates 18 jobs at former Wyevale Barnett Hill
Notcutts celebrates success at annual conference
Hillier welcomes Adam Dunnett to its board of directors
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
Situations Vacant
Category Manager for Horticulture
 

Van Hage has an exciting job opportunity within our family-owned company...

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Email neil.pope@tgcmc.co.uk, or trevor.pfeiffer@tgcmc.co.uk or call the GTN News team on 01733 775700






Evergreen Garden Care's £3.5m campaign on TV now

 

With warmer weather on the horizon and the first signs of Spring making an appearance in gardens, Evergreen Garden Care’s latest £3.5 million TV advertising and multimedia marketing campaign is designed to communicate the key messages and product benefits of the company’s most tried and trusted brands to millions of consumers across the country.

 

The TV campaign supports Evergreen Garden Care’s powerhouse brands, Miracle-Gro® and Roundup® and will run from late March until the middle of June. The key messaging that runs across all four adverts is that with the help of these well-known brands you can unlock the love of the garden by creating a green oasis for all to enjoy whatever the occasion.

 

The TV schedule includes a wide mix of TV channels including ITV, Channel 4 and various Sky channels. The ads will run between popular programmes such as Emmerdale, Jonathan Ross and The Voice and key sporting events such as Formula One, The Euro Qualifiers and some Premier League matches.

 

The TV advertising is part of Evergreen Garden Care’s multi-platform consumer campaign for 2019, which includes PR, print, social media, video on demand, SEO, PPC and engaging in-store POS and displays all focused on converting consumer interest into sales.

 

Ann-Marie O’Riordan, Marketing Director UK and Ireland, Evergreen Garden Care, commented: “Following the success of previous TV campaigns, we are once again investing in our core brands to enable retailers to take advantage of increased sales, particularly over the Easter break and May Bank holidays.

 

'All the creative will focus on the end benefit of our product range. This category has been too focused on the functional product benefits and we need to improve our connections with our consumers, who are motivated by creating their beautiful green oasis, to share wonderful moments in the garden with their loved ones.

 

'With the high level of investment in this year’s campaign, which focuses on both our established powerhouse brands such as Miracle-Gro® and Roundup® and our most recent innovations, we will continue to drive footfall into our retailers and convert consumer interest and awareness into more sales for them.”

 

 

The hero products featured in the TV adverts are the new Roundup Speed Ultra non-glyphosate weedkiller, Roundup for Lawns, Miracle-Gro® Evergreen® 4in1 Complete Lawn Treatment and Miracle-Gro® Liquid Plant Food with added natural growth stimulant, Humifirst. The lawn treatment adverts will run from end of March until 31st April, whilst the plant food adverts will run from 15th April to 27th May and Roundup® from 15th April until 16th June.

 

To support the consumer media campaign Evergreen Garden Care’s www.Lovethegarden.com consumer advice website will also be re-launched at the end of April with improved content and product advice to help consumers select the correct product and to use it with confidence.

 

With a busy spring ahead and to take full advantage of the opportunity to sell more products thanks to Evergreen Garden Care’s consumer campaign contact your local sales representative now.

 

For more information visit www.lovethegarden.com.

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