It’s getting harder than ever for you to profitably compete with the phenomenal rise of online shopping and put up a fight with other major garden centres for your customers.
I am fortunate enough to visit loads…and I mean loads of Garden Centres all over the UK through my role as a Growth and Profit Specialist, and what I know is true is that your profit is inextricably linked to your ability to please and delight your customers.
You already know the stuff I’m talking about, little things like; “Would you like a piece of our homemade coffee cake with your drink?” or “If you’re after something to brighten the garden up quickly why not take a look at…” or even as simple as “Let me help you get that into the car?”. Now all of this stuff sounds simple and you might even disregard it as unimportant, but I urge you to take 3½ minutes to think this through properly as it’s the exact stuff that impacts your profit at the end of this month and this year.
This is the stuff that differentiates the successful Garden Centres and the faceless online stores. The good news is it’s simple to get right.
To help you and your team put this transformational world class service into action which makes dramatic increases to your profit I’m offering you my own mystery shopping service. It means that you can be safe in the knowledge that your team are put through their paces every month and they are always performing at their best.
We not only provide a full comprehensive report each month (along with the video footage for our Platinum Package) so you can see it from your customer’s view. There are also my recommendations for your growth and profit upsurge as yes I do read and sign off every one!
What We Achieved With Recent Clients:
- 33% uplift in add-on cake sales following one of our workshops
- A six fold lift in Hebe sales
- Selling four times more climbers than the previous year
- Over 40% of extra Christmas sales
- Doubling plant feed sales
- Nine-fold increase in cafe add on sales
Most importantly we also implement proven and practical training workshops for your team to keep them sharp and focused on finding the ‘hidden money’ in your business all year round – believe me this stuff works - this is what happened recently:
“Working with Ian has helped me focus the business. Ian has been particularly helpful in how we manage and motivate our employees, helping us have focused training sessions on improving their retail and customer service skills. This has helped us raise our retail standards, driving extra sales through good layout, hot spots and POS; all of which have helped us achieve a 100% increase in turnover since 2006. We continue to use Ian to drive our business forward to be the best we can." Justin Williams, Managing Director, Fron Goch Garden Centre
Dedicated to your success,
Ian Boardman BSc MBA MiHort
Head of Maximising your Growth and Profit!
Director, Ibbis Ltd
Oh yes – where does the £51,867 come from? Let’s take a client turning over £2.5m with an average spend of £20. That’s 125,000 transactions. So we helped them sell just over 41p worth more to each customer – and it was an extra £51,867 in the till!
