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GTN Bestsellers analysis: The trouble with TV programmes
Industry hits back after ITV "not green enough" taunts
Zest 4 Leisure is counting down to Glee!
The beauty of waste with elho
Autumn plants get impetus
Did you know we sell Duracell Batteries?
Celebrating forty years of service at Gordale Garden and Home Centre
Sustainability and performance in growing media - vital for horticulture, say Westland
Bord na Móna to launch new Happy Compost range at Glee 2019
Two great new peat-free ideas from Melcourt
Dutch grower commits to 100% recycled plastic pots and trays
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Garden products growth now at 4%
Plantarium Fits All - Complete green experience at 37th edition
Peat free compost sells but it’s the 11th most popular line
More feed growth for Wild Bird Care
Mr Fothergill’s Launches New Sweet Pea Mayflower 400
Christmas potato sales still growing
Keep customers in the garden with the NGGV photography competition
The best of last week's
The Wyevale "Sale of the Century" - where are we now - UPDATED
Bournville Wyevale goes to British Garden Centres, Blooms Swindon goes back to landlord
New Gardman Crest re-vamp not just cosmetic
GCA members encouraged to do their bit to reduce plastic waste
Looking forward to a 'green' Glee
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Garden Centre Photo Tours
Garden Centre Photo Tour - RHS Wisley New Plant Centre
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New Gardman Crest re-vamp not just cosmetic

Westland will give the trade its first close-up look at the newly-formed Gardman Crest business at Glee next month.

 

Westland acquired Gardman at the end of 2018 and has since re-structured the brand with its own Crest Garden division, to offer the Gardman, Kent & Stowe, Flopro, Grow It and Cole & Bright brands. Every single product in these ranges has been analysed and improved, with branding, packaging and POS revamps.

 

The company stresses that the re-vamp involves genuine innovation and not simply redesign and refreshing. Significant new products include a brand new range of Kent & Stowe gardening gloves, footwear and kneelers, as well new products in the tree care and traditional cutting tools ranges. Product developments for Cole & Bright include a new decorative range, as well as motion sensor security lighting. The Gardman brand will regain much of its former splendour and heritage with hanging baskets and planters, as well as the UK’s first range of decorative jute co-co liners.

 

Grow It has new advanced growhouse solutions and innovations with stability pockets for wind resistance as well as stronger covers, zips and shelving. Walk in models have new ventilation in the form of side roll doors designed to ensure an even air flow.

 

Head of marketing Natalie Searle said: “The team has made amazing progress and we can’t wait for Glee to showcase all the work that has taken place since last October. We have reinvigorated the brands to give them a new lease of life and where we have been able to make improvements we have, all to serve the needs of today’s gardener. We’ve introduced new products and developed strong brand identities, all whilst ensuring quality, design and functionality are at the core.

 

“We have kept all of the great products and brands that Gardman has done for the past 25 years, as well as retaining the two leading brands of Kent & Stowe tools and Flopro watering from Crest Garden. Plantpak has merged with Grow It and is now a fully comprehensive range of growing and propagation. However, we have also spent this year enhancing our product offering with high quality, innovative products in all of our ranges.”

 

Gardman Crest will share the Westland Horticulture stand and will showcase all the new products, branding refreshes and POS materials as part of a lifestyle display alongside visualisation of the in-store proposition.

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