Sales agent network to boost ecofective drive into garden centres
Sipcam UK, which launched its ecofective range of environmentally friendly and natural feed, weed and control products earlier this year, has recruited a network of sales agents to help boost sales into garden centres.
Nine experienced and well-known agents will cover the UK and ROI, working in cooperation with Decco (exclusive wholesaler) and handling merchandising and some direct selling where required. A major thrust will be promoting the new sub range of seven child and pet safe labelled products that are also bee friendly.
Since its launch at Glee 2016, the ecofective range has been well received by retailers recognising a growth in demand for greener, safer alternatives to conventional products. Sipcam UK is part of the multi-national Sipcam group, a family owned and managed business with total sales in excess of €500 million.
“We are delighted to have a fantastic team of agents on board to ensure we reach and communicate well to our targeted customer base as we continue to invest into our formulations, packaging and merchandising. We are determined to provide innovation and an opportunity for growth within this category,” says Sipcam UK’s Matt Jones (pictured).