Spring Fair will launch its new vision for the designer-led sector, The Summerhouse, at the 2020 show (2-6 February 2020, NEC, Birmingham).
The carefully handpicked selection of design-led exhibitors will take up a new venue within the NEC, promoting a more collective feel to the sector, as well as encouraging more collaboration between visitors and exhibitors.
The new prime location in hall 20 puts The Summerhouse in between the Living, Accents & Décor sections in halls 6 and 19, helping to create what will be the largest continuously laid-out offering of lifestyle, home and interiors in the UK. The development of an uninterrupted offering of home and living products across all three sectors comes following a successful re-edit of Living, Accents & Décor at Autumn Fair 2019.
Summerhouse is the focal point of the home section. As the smartest way to discover what’s on trend at Spring Fair, visitors can expect to be drawn in by a community of prestigious, handpicked, artisan exhibitors offering a carefully curated selection of brands across gifting, interiors, lighting and lifestyle.
Brands such as Cozy Living with its Nordic-inspired interiors, The Libra Company with its premium ranges of interior design accessories, homeware and more and Garden Trading, whose pieces draw from both British countryside and city lifestyle trends, are among the draws.
Other sector favourites include the eclectic ranges of Pacific Lifestyle, faux flowers and Christmas decorations from Parlane and Stoneglow Candles’ full range of home fragrance products.
Best known for its Christmas products, Gisela Graham will also be on hand to take visitors through hundreds of new products across 16 ranges, as well as show them around a pop-up workshop, allowing attendees to experience the quality and effort that goes into making each item.
The new offering will allow for greater cross-buying opportunities across the Home & Living halls, with key bellwether Spring Fair names such as Coach House and Kaemingk drawing visitors on into halls 6 and 19 respectively from the Summerhouse.
Paria Mercer, The Summerhouse Editor at Spring Fair said: “Summerhouse is at the heart of what Spring Fair is about – newness and opportunities to source goods that buyers may not have initially realised could be profit-drivers for their business. For that reason alone, it’s often the best place to start on your Spring Fair journey.”
“With the new 2020 vision we’ve put Summerhouse at the heart of our Home & Living destination so to complement the propositions of our other sectors. Our Summerhouse offering is entirely unique in its approach – no other European show curates in this way. What this does for the show is deliver a sector that is thoroughly customer-centric and truly an oasis of on-trend products, and helps make Spring Fair the UK’s best and unmissable sourcing destination for buyers in garden centre, furniture and giftware, as well as interior designers.”