In This Issue
Notcutts Chairman Nicky Dulieu is stepping down
Dobbies Garden Centre, Morpeth wins Britain in Bloom Gold award
How Primeur is pioneering new material usage for a sustainable future
Cut the plastic – make the switch
AMES UK's approach to decorative planters opens up appeal top wider market
EPoS specialist Corby & Fellas signs award-winning Irish garden centre
October garden centres sales nose ahead of 2018 but trail previous two years
Squire's rolls out brand and image refresh across group's 15 centres
Ho Ho Ho! Christmas in October was up 6% but just misses record
Hot seat sessions explore key issues at Cultivating Retail conference
Garden products shine in October
New Botanica Houseplant department at Sunshine Garden Centre
Klondyke Christmas displays wow customers at launch events
John Hinde's new company brings unique German home and leisure range to UK
Wrap up...and plant away those winter blues
£2,500 funding up for grabs for research students
Tipping point at last for peat-free compost?
Wyevale Nurseries invest in the future
GCA Trust sponsored delegates say IGCA Congress ‘exceeded expectations’
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GCA to recruit a fourth standards inspector
New Sales Director sweeps Charles Bentley & Son towards growth
Wet weekends hit October plant sales
Funding for horticultural research students
Retail pay growth outstrips UK average
Helleborus Christmas Carol Celebrates 15th Anniversary
The best of last week's
Haskins offers first glimpse of Snowhill redevelopment
Could there be a bumper Christmas on the way?
Selby centre's extension set to double turnover in 5 years
Bottle Lights lead chart for third week
Greenfingers ‘Nest & Rest’ garden opens at Grace House, Sunderland
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AMES UK's approach to decorative planters opens up appeal top wider market
GTN Xtra promotion for AMES UK

The market for patio gardening and especially pots and planters continues to expand, and with Generation X now embracing the gardening category it’s expected to remain a fast-growing segment of the market.


Ceramic, zinc, resin and terracotta pots are beautiful and feature strongly in impressive displays in most centres. But they’re also prone to damage, are very sensitive to extremes of weather and tend to be very heavy and difficult to move - as well as requiring consumers to make a not insignificant investment. This can mean they’re a much less attractive choice for younger consumers with less experience, and they can be intimidating for more seasoned gardeners who may be concerned about lifting and moving them.


The Plant Avenue brand of pots and planters from AMES UK is different and has been developed to widen the appeal of decorative containers by overcoming the challenges whilst retaining all the benefits of traditional pots. The new range includes a wide variety of colours, shapes and styles, mirroring the traditional ranges, but with a whole lot more appeal, especially for nervous, older or less experienced gardeners. The pots are much lighter in weight and easy to handle, but when planted up it’s almost impossible to distinguish them from conventional pots made from metal or ceramic.


The Plant Avenue range is equally convenient for retailers, being arranged in four individually themed collections and supplied on especially designed merchandising stands. It’s also conveniently ordered and delivered as part of the wider AMES UK range so it can contribute to order values together with Kelkay ranges of aggregates, paving and water features as well as Woodshaw lines.


The Plant Avenue collections represent just a fraction of the potential in this category, which AMES has developed extensively worldwide. So, there is much more opportunity to come in the shape of exciting colours, designs, shapes and sizes all of which are sourced from AMES exclusive partner manufacturers which ensures a smooth supply chain and unrivalled innovation.


Plant Avenue went down extremely well at Glee last month with retailers commenting on the fresh approach and the immediate consumer appeal. Initial orders are already exceeding all expectations and Kelkay are planning further in-season promotional activity too.

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