At Perrywood, houseplant sales are booming.
With an Instagram account unique to houseplants, perrywoodhouseplants, driving people to the centre from as far afield as central London, the team watch trends from other centres, N1 in particular, and make sure they have as many new plants available as possible.
Their unique houseplant room sets, this year with clever planting right into the props, gives existing customers plenty of inspiration to buy more houseplants.
The importance of Instagram for their houseplant sales is explained by Zoe Willis: “We get so many questions through Instagram daily and then when we've had a delivery in and we put up a post everyone wants to know; can I come and get them and how much are they?”
“I have an Instagram account, zoeshouseofhouseplants, myself and I've got 5,000 followers. I think it's an amazing community to meet people, find out about different plants and get advice. I get so excited about it.”
Perrywood have also been making the most of aspiring houseplant owners wanting to ensure the watering of their precious plants is as easy as possible. Using in-store sales demos and Instagram videos they are driving good sales of the Elho Easy Watering pot inserts.
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