In This Issue
Highgrove and Oaklands break into garden trade
Elho unveils ‘store within a store’ concept at Bents
Homebase sales up as Aussie owners ramp up makeover
GTN Bestsellers asks: Where have all the pests gone?
Poppy selfie wall raises more funds for The Royal British Legion at Lakeside centre in Telford
Owner's accident forces Glee exhibitor to cancel
Taylors increase loading capacity with £1m investment
Peckish sales up £2m in a year
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Plant sales raise £5,700 for scholarship students
Summer Evening Garden Party to celebrate Squire’s 80th
Garland's top agent notches up 22% increase
Deadline looms for Glee New Products Showcase entries
Nursery Operations Manager
Horticultural Plant Centre Manager (Northamptonshire)
Seasonal Plant Area Manager
Garden Sundries Shop Manager (Hampshire)
Get your own copy of GTN Xtra
Dobbies appoints Andrew Bracey as Chairman
Sales of lighting lines fills the pest gap
Autumn planting seed potatoes up by 33%
Quiet week for growing media sales
Drop off in plant sales during mid-August
Briers joins BHETA
Inside the August issue of Garden Trade News
Bestsellers Top 50 charts every week
Buy your subscription to GTN Bestsellers
GTN's Greatest Awards 2016
Situations Vacant
Nursery Operations Manager
Salary: To attract the best
 
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Horticultural Plant Centre Manager (Northamptonshire)
Salary: £16.500
 
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Seasonal Plant Area Manager
Salary: Excellent
 
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Garden Sundries Shop Manager (Hampshire)
Salary: £18,000 - £20,000
 
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Elho unveils ‘store within a store’ concept at Bents



Award-winning lifestyle destination, Bents Home & Garden has unveiled a new ‘store within a store’ concept with Dutch design company Elho.

Elho’s displays bring lifestyle, colour and inspiration to the stunning shop floor. With over 50m2 of outdoor displays and over 35m2 for indoor containers, Bents’ customers will find plenty to capture their attention.

David Nicholson, Elho’s new Sales Manager for UK and Ireland, says: “This is a superb showcase of a store within a store and demonstrates Bents’ commitment to give its customers a really inspirational experience.”

The Bents and the Elho team have specifically selected every display, and the placement and planting of each pot to appeal to different consumers and meet their individual gardening and decorative needs. Pots and containers are beautifully planted up with plants from Bents’ nursery and placed in front of full size lifestyle images that capture the attention.

The outdoor Elho collection at Bents includes products from seven ranges in over 70 different sizes with a choice of over 15 different colours. The collection ranges from Green Basics products that are a few pounds up to containers designed for urban living and onto the über contemporary and stylish Pure collection.

The indoor collection includes similarly stylish designs in neutral and contemporary colours. Pots are planted up and ready for consumers to pick up and put in their basket.

Matthew Bent, Managing Director of Bents Home & Garden (left) with David Nicholson, the new Elho Sales Manager for UK and Ireland (centre), and Emma Kelly, Buying and ecommerce Manager for Bents (right).


Emma Kelly, Buying and ecommerce Manager at Bents, says, “We wanted to make it really easy for our customers to create inspirational indoor and outdoor spaces. From balconies in urban settlings to allotments and gardens for keen growers and then into the home with contemporary designed containers, Elho’s photography and point of sale gives our customers ideas for how to create a stylish look at home and in their gardens.”

“Elho’s collection is perfect for us because it’s broad enough to appeal to all our different customers. The bright colours attract attention and the quality of products and speed of manufacture give us peace of mind. We’ve been working with Elho for many years and each year we’ve seen a growth in sales,” says Emma.

David Nicholson continues: “One of Elho’s commitments is to give our customers more sales per square metre and there’s a lot of square meterage at Bents.  By creating a lifestyle brand with inspirational images and eye-catching products we know we will see a substantial uplift in sales and the performance of our products in Bents. 

“Working with retailers in partnership means that retailers benefit from our point of sale, marketing and display knowledge. It becomes in everyone’s best interests to create show stopping displays so consumers continue to come back again and again to add to and broaden their collection of stunning plants and stylish pots,” concludes David Nicholson.

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