Kelkay's Easy Fountain picking up on latest trends
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Kelkay’s Easy Fountains have been updated and extended for 2017 to respond to changing customer demand...
The business review on which Antony Harker embarked in 2016 extended across the whole business including water features which represents a significant opportunity for growth.
 That’s what drove the team at Kelkay to update and redesign the brand, the packaging and the point of sale resulting in a strong new marketing campaign. A full range review led to the launch of almost 50 new fountains taking the total range to 85 with price points from £69.99 up to £2,499.99 making it the most comprehensive and up to date range of water features on the market.
Picking up on a classical theme, the new modern range includes Italianate and Greek design to grace the most contemporary garden space. There’s a total of 18 new modern designs including amusing floating tap designs and features that include spinning glass balls and coloured LEDs.
Extended range of rock and wood effect features have all been designed to appeal to gardeners seeking a natural look and theme to their garden design.
The traditional collection focuses on brick, stone and terracotta effect features which have long been best sellers in the water features category.
Kelkay have also responded to sales trends and changes in consumers resulting in the development of a range of highly distinctive novelty themed water features. The new range features otters which have proven particularly popular, and also the charming range of miniature village scenes, all of which also feature LEDs.
 
Pictured: Greek Columns RRP £799.99 (top); Classic Urn RRP £199.99 (above left); Waterfall Dancer RRP £299.99 (above right).
Finally, frogs, fish, turtles, cranes and even a crocodile are included in the completely new range of pond ‘spitters’ which are specially designed pond water ornaments that create a stream that splashes directly into a garden pond.
Some of the historical best sellers from the range have also been added to, enlarged and improved to create higher price points and large impressive features for the
larger garden.
“We’re responding to feedback from consumers and trends in garden design to ensure that our range of water features remains the best available to UK independent retailers.” said Richard Pyrah, Sales Director. “Additionally, we’ve had a real hard look at the most effective way to package and display this category and developed improved packaging and easier to manage merchandising. Retailers can select just best sellers, or a complete range from the entry level right up to very large fountains. We can now supply the full range.”
“I’m confident that this range development and the new packaging and point of sale will cement our position as the leading supplier of water features in the UK” said Richard.
To find out more about Kelkay’s range of Easy Fountains go to www.kelkay.com or e-mail the general enquiries office on salesenquiries@kelkay.co.uk or call 01405 869333.
Above: Easy Fountain display in Tong Garden Centre.
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