Best Marketing Campaign

Winner: Elho - Smart Pebble Multi-Channel Marketing Campaign

Finalists: Meadow View Stone - Augmented Reality Customer Visualiser; Evergreen Garden Care - 'BRINGING GARDENS TO LIFE’ campaign; Fandango Fire Tools - Kindling Cracker™ Carefully Curated Use Generated Content (UGC) campaign; Webb Power Tools - Create Your Perfect Garden from Webb Garden Power

About the winner: The Smart Pebble launch combined data-driven insights with rich visuals to showcase its AI-powered features and consumer appeal. A cohesive omni-channel campaign spanned in-store POS, influencer-led social media, and an educational video to simplify smart plant care. Integrated with the Elho app, it delivered real-time care tips and a seamless journey from shelf to soil.

What the judges said: “Really engaging, fun to watch and really brought the product to life. It held our attention throughout.”