As we look ahead to Season 25, AMES Companies is finalising significant brand and business updates set to reshape the landscape of garden retail in 2025 and beyond.

A key highlight is the launch of the ‘111’ initiative, going live in January 2025. This forward-thinking solution consolidates the ordering process across all AMES brands into a single order, invoice, and delivery. Lauded for its innovative approach, 111 reduces logistical complexity while boosting operational efficiency. It offers enhanced stock management, streamlined access to the full AMES portfolio, and simplifies day-to-day operations – making it a game-changer for the industry.

Season 25 will also spotlight growth under the AMES banner with the introduction of over 700 new products across its diverse brand portfolio. Apta, for instance, is expanding its range by 70%, with a focus on contemporary terracotta, composite, and glazed designs. The launch of the Apta Signature sub-brand, offering ready-to-merchandise families of collectible designs, is set to strengthen brand loyalty and elevate the giftability of garden pots. Kelkay, another leading brand, unveils its first-ever stepping stone collection made from 100% recycled post-consumer plastic, alongside eco-friendly packaging for its garden aggregates – reflecting AMES’ ongoing commitment to sustainability.

AMES Tools is enhancing its offering with an extended range of stainless steel cutting and pruning tools, designed to provide durable, high quality solutions that are sure to resonate with consumers. These products are supported by clear, informative point-of-sale displays, enabling shoppers to make more confident purchasing decisions.

Meanwhile, Easy Fountain introduces a new line of solar-powered and solar-hybrid water features, making these products more accessible to ‘Generation Rent’, urban dwellers, and customers seeking flexibility. This presents garden centres with a unique opportunity to offer cutting-edge solutions.

Paul North, Managing Director, comments: “ As we look ahead to 2025, the efforts and dedication of our team throughout this year are set to bear fruit. We’ve developed a range of innovative solutions designed to empower retailers and truly elevate consumer

experiences.

“We are excited about the future and look forward to collaborating closely with our partners to inspire fresh ways for consumers to enjoy their outdoor spaces, year after year.” 

Visit the AMES Companies website to browse the 2025 brochure now.

AMES Companies

www.ames-uk.com

01405 869333