How recycled rubber is revolutionising the garden décor category
Another gardening season and another raft of exciting new product innovation from Primeur, pioneers of the recycled rubber revolution.
Leading the charge this season is the all-new Mower Edge Border. Featuring a unique L-shaped design, the Mower Edge has been specifically designed to make mowing a breeze. The flat lower edge provides a ‘ledge’ for mower wheels to follow along for a crisp, clean cut every time, eliminating the need to use a strimmer to complete the job.
Available in Earth and Grey colourways, Primeur’s Mower Edge was shortlisted for the Glee Landscape &Garden Building Award at the 2022 exhibition, with judges remarking on the ease of use, installation and material durability, making them essentially fool proof.
Like Primeur’s wider product portfolio, the Mower Edge Borders can be stocked as part of a fully curated offering, supported by Primeur’s ‘plug and play’ merchandising displays. Working alongside retailers the Primeur team can highlight bestsellers and product combinations that will best appeal to the customer demographic of each store.
The newness doesn’t stop there
The innovation never stops at Primeur, with the team consistently designing new product collections and range extensions to offer a product hierarchy that makes gardening more accessible no matter the budget, available space or gardening experience.
Latest introductions include the new grey square Citadelle planter from the Tierra Verde collection, anew 15cm trough planter –perfect for windowsills, bathrooms and first grow-your-own projects, plus two new XL decking tiles within the Easy Tile decking range.
Blackmagic – recycled rubber
Did you know that Primeur products are made from recycled rubber tyres? This unique material not only diverts these tyres from landfill where they take upwards of 80 years to decompose, but it also offers an abundance of user benefits:
- virtually indestructible –meaning less breakages in transit or in-store thanks to clumsy customers and weather extremes
- will not rot, fade or crack no matter how high or low the temperature gets
- mildew and mould resistant
- lightweight means it can be easily relocated around the home, garden or instore
- plant safe and harmful toxin free
- easy installation
- flexible design helping borders fit the curves of beds and borders
- softer on knees and feet should users take a tumble
Primeur Ltd
W: www.primeur.co.uk
E: sales@primeur.ltd.uk
T: 01274 518800
