Five years ago, Peckish embarked on its ‘Field to Beak’ strategy, a journey of discovery, and a plan of action that aims to always place sustainability first. The brand looked at supply chain, packaging, and distribution and took steps to make improvements.

The latest innovation from Peckish is the introduction of the Coco-Not®, which won last year’s GLEE award for Wild Bird Care and Wildlife Product. Many consumers are familiar with the suet filled coconut shell as a simple way to keep garden birds fed, yet Peckish wanted to go one step further, and develop a shell that could be produced ocally in order to reduce travel miles. The Coco-Not® is manufactured using UK harvest waste – it biodegrades at the same rate as a banana peel, so it isn’t there after just 12 weeks. Customers can either compost them at home or pop them in their food waste recycling bin to be collected at the kerbside.

Peckish is also now on a journey to transition to paper packaging starting with its most popular collections; Peckish Complete, Peckish No Grow, and Peckish Natural Balance. So far, this transition has led to 75 fewer tonnes of non-recyclable plastic bags heading to landfill, and research and testing is on-going to discover additional solutions to further reduce plastic use.

This year, the brand has been inspiring the nation to enjoy the vivid colours that wild birds bring to gardens through its £1.5m media campaign ‘Colour In Your Garden’. The campaign is the brand’s biggest investment, and showcases a brand-new creative that celebrates people’s love of nature. The media campaign aims to encourage everyone to keep wild birds fed and will drive consumers in store to pick up Peckish Complete Seed Mix. 

Speak to your account manager or visit trade.westland.com, to ensure you’re stocked up to maximise sales.

WESTLAND HORTICULTURE

trade.westland.com

marketing@westland.com