Woodlodge, the UK’s leading supplier of pots and containers, unveiled its fresh new products for 2024. With 70% of the pot ranges refreshed and the W Garden Living brand launch, their new buying team have been busy developing quality products to bolster retailers’ sales.
W Garden Living - a comprehensive range of garden furniture, with a focus on quality and comfort
With traditional weave in the Antigua range, aluminium frames in Bali and Panama and premium upholstery for the ‘downpour proof’ Dubai range, plus combinations from ‘tea for two’ sets, flexible modular arrangements and large corner units, the W Garden Living from Woodlodge collection has it all. The company has purposely focused on materials and ranges manufactured in just a few factories so buyers can, for example, fill a container with a selection of sets from multiple ranges from each factory, thus creating their own bespoke offering. On top of this, the ranges have cushions and parasols plus guarantees from three to five years, and an improved new ex-warehouse promotional collection for those customers who are unable to commit to container business.
A whopping 70% of new products refresh the flower pot category
Woodlodge’s commitment to innovation and quality shines brighter than ever with the additions of earthenware, terracotta and glazed ranges. The impressive collections feature a wide array of designs, sizes, and materials to cater to every gardener’s preferences.
Highlights of the range include:
• Glazed - larger sizes in the Bella pallet, new shapes for Heritage Garden Pottery pallet Edwin, and a beautiful scallop patterned base on the Clara.
• Earthenware - chunky salt glazed troughs in the Hidcote pallet, decorative carvings on the Thyme, and new colourways in the ancient effect Mount.
• Terracotta - the return of traditional motifs on the Lemon pallet, striking bands on the tall Ronda pots, and architectural angles on the Seville.
EcoMade - Glee Sustainable Product Award Winners
Working with their retail customers to develop a pot that sits within the 17cm nursery pot range, Woodlodge’s EcoMade pot covers won the Growing Containers and Glee Sustainable Product Award. A first to market product mix: using recycled polypropylene, five recycled polypropylene colour pigments, wood fibre and hemp. The pots are made in Glastonbury in the UK and are both recycled and recyclable. Hemp requires fewer pesticides, herbicides and water to grow, and it captures and stores more carbon due to the large surface area of each leaf, it a fast growing crop that doesn’t compete with the food industry. The natural elements within the product are all PEFC and FSC sourced. Even the product tag has been crafted from a recycled card, putting sustainability at the forefront of product development.
Explore the new 2024 ranges on the Woodlodge trade portal – offering real-time stock & pricing, product media, and 24/7 ordering for a seamless experience. Sign up at https://trade.woodlodge.co.uk
Tel: 01666 501000