Winner: Evergreen Garden Care – Miracle-Gro Mental Health Awareness Campaign

Finalists: Stihl - TV ad and supporting campaign, Westland Horticulture – Peckish Digital Bird Food Campaign, Westland Horticulture – Specialist Feeds Digital Campaign.

About the winner: We have not seen a mental health campaign like this in the garden care space before. We were not seeking to promote a specific product with the campaign, but instead to work to encourage open dialogue about mental health and educate about the health benefits of gardening.

What the judges said: “A well-executed campaign, which really brought the connection between gardening, mindfulness and wellbeing to the fore, as well as encouraging an open dialogue about mental health.”