As the peak gardening season gets fully underway, there’s no better time to refresh, explore, and embrace new opportunities.

In this special digitial edition of the GIMA DIGEST SPRING 2025, you’ll discover a diverse range of innovative products, marketing insights, and business support tools from GIMA members. Each has been carefully designed to help you, the retailer, strengthen your supplier network, uncover exciting new product ranges, and create a retail offering that truly speaks to your customers.

This edition places a spotlight on innovation - what’s new, what’s different, and what’s improved. Whether it’s a game-changing product, a fresh take on a classic favourite, or a clever solution to a common issue, GIMA members are constantly pushing the boundaries to bring valuable and exciting additions to the market. Keep an eye out, you may just find your next bestseller!

Of course, this guide wouldn’t be possible without the dedication of our incredible members. Their passion, creativity, and commitment to research and development never fail to impress. Season after season, they continue to introduce products that inspire and add value to the industry.

I hope you find this issue both insightful and inspiring. Happy reading!

Kate Ebbens

GIMA President 2024/2025

GIMA Council officers at the GIMA Day Conference, March 2025. Left to right: Mark Butler (Vitax), Kate Ebbens (Capi Europe), Craig Hall (Deco Pak), and Guy Jenkins (DLF).