Winner: Westland Horticulture - Westland Beneath the Leaf campaign

Finalists: Elho - The Coffee Collection social media package, Westland Horticulture - Peckish For Nature: Year-Round Communications Campaign, GARDENA UK - Flymo – First Cut Sunday

About the winner: In recent years, houseplant sales have surged, with the HTA reporting a 12% year-over-year increase in December 2023, and nearly half of Britons purchased a houseplant in 2022. Recognising this growing market, Westland launched a comprehensive campaign to raise awareness of its houseplant product collection and educate consumers on maintaining a thriving indoor jungle.

What the judges said: “This campaign taps into what has been a growth market in recent years.   It's perfectly aimed at keeping consumers engaged with some great content ultimately driving sales.”