As one season closes, another unfolds before us, and this latest edition of the GIMA Buyers Guide & New Product Digest serves as the ideal companion for navigating the challenges and opportunities that 2025 will undoubtedly bring.

Recent years have shown us that ‘normal’ is no longer something we can count on – whether it’s global crises or unpredictable weather patterns, one constant remains: garden retail is remarkably resilient.

Time and time again, our industry rises to the occasion, diversifying and futureproofing to meet whatever lies ahead. And the following pages are proof of just that.

This Guide is your roadmap to what’s next. It’s packed with groundbreaking new products, time-tested favourites, and fresh merchandising ideas designed to captivate and engage today’s consumers. As always, we’re seeing brands step up, offering solutions that drive profitability and push us toward a more sustainable future. But beyond the products, we also celebrate something bigger – gardening’s role in improving mental and physical wellbeing, which has never been more recognised or valued.

What excites me most is the sheer variety of categories now thriving in garden retail. While core gardening remains our foundation, complementary ranges are attracting new customers and transforming garden centres into vibrant retail destinations - places the high street can only dream of. This evolution is reflected in GIMA’s own membership, which continues to grow, welcoming both established names and exciting newcomers. 

Our GIMA Innovators Seed Corn winner, Potr, is a prime example of the fresh energy and ideas shaping the future, with award-winning recognition across both trade and consumer markets already under its belt.

This Guide is more than just a catalogue – it’s an invaluable resource that will inspire and support your business well into 2025. I’d like to extend my sincere thanks to all who have contributed to this edition. And remember, GIMA is here to help you every step of the way, with a full calendar of events, including the much-anticipated GIMA Awards, where we’ll continue to celebrate the innovation, creativity, and excellence that define our industry.

Here’s to an exciting, profitable, and forward-thinking season ahead!

Kate Ebbens

GIMA President 2024/2025